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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

did TikTok really make me buy it?). US retail social commerce sales are projected to exceed $56 billion by 2023 , marking an opportunity businesses can’t afford to miss out on. knowledge of the brand) makes them more likely to buy on social. Building buzz around your brand does more than just boost your reputation.

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14 best shopping apps of 2022

Sprout Social

In fact, mobile commerce — or m-commerce — is likely to make up nearly half of all US retail m-commerce sales by 2025. With m-commerce on the rise, there are hundreds of specialized shopping apps for buying virtually any kind of product—from clothing and electronics to cars and houses. YouTube shopping. Facebook marketplace.

Retail 126
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Why Influencer Marketing is Key to Growing Your Retail Business in 2021

Pixlee

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. Only 3% of consumers would consider buying a product in-store if it was endorsed by a celebrity.

Retail 60
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How to Run a Great Holiday Campaign Using Social Media in 2020

Social Media Strategies Summit

The holidays are upon us, and while 2020 has brought many changes to the way we live our lives, retailers and consumers alike are still eagerly looking forward to this traditional shopping season. They expect to see revenue increases of anywhere from 1-3.5% ( Retail Dive ). Photo source: Macy’s. Source: Afterpay.

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13 YouTube Community Building Hacks You Never Knew About

agora pulse

YouTube is more popular with teens than Facebook. So, if you’re still saying your brand doesn’t need YouTube community building, you might need to rethink. My team at Contentworks has created video scripts for some of the biggest finance brands and managed their YouTube channels. This is key for YouTube community building.

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Social commerce: How it works and why you should care in 2021

Sprout Social

Social commerce is the buying and selling of goods or services directly within a social media platform. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. What is social commerce? The Tiny Tassel.

Retail 139
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How I Grew a $200 Side-Hustle Etsy Shop Into a Multi-6-Figure Business

Buffer Social

   About a year in, I was seeing consistent enough sales that I decided to invest about $200 in buying some cards and envelopes in bulk (to improve my margins from printing on demand), some equipment to help me fold cards faster, and some packaging and shipping supplies.

Retail 85