Waxing UnLyrical

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The B2B End Around

Waxing UnLyrical

You spend a lot of time calling on the business, trying to get them to buy your product. You don’t sell directly to the end user, but to retailers and office furniture/office supply stores. Go directly around the other “B” to their “C,” so that the “C” tells the other “B” that they want to buy what your “B” has to offer.

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#measurePR Recap (March 2016): Meet the Measurement Mavens

Waxing UnLyrical

at a retail store that the number of people who walked by window matters. shonali A4: Depends on how much buy-in you have. @shonali A2: impressions are overrated — like sperm there’s a lot of them, but few actually accomplish the goal #measurepr. shonali A2, p.2 2 – Try telling a mgr. Sales matter. measurepr.

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5 Things Small Businesses Need To Know To Avoid The Groupon Curse

Waxing UnLyrical

“On average, a business only sees about 20 to 25 cents on the dollar of retail value,” says author and business owner Jay Goltz. Let’s face it, most people buying Groupons are just looking for a good deal. According to this New York Times article , most businesses make very little money off the deal (if any at all).

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Are You Built to Sell?

Waxing UnLyrical

If you buy one copy of his book, Built to Sell , today , then he’ll give you a goodie basket worth around $65 (the book costs $16) that includes: a 1-year subscription to Inc. But if you’re going to take John up on his offer, you have to go buy the book today. a 2-hour teleconference with him.

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The Decision

Waxing UnLyrical

Sure, it’ll be seen by millions of people, but who knows if they have any impact and actually propel people to use those services/buy those products? Richard Feinberg, at Purdue University’s Department of Consumer Sciences and Retailing, certainly doesn’t think so. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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Daring PR Professionals and the Lawyers Who Love Them: A Primer for Avoiding Legal Problems

Waxing UnLyrical

Here’s an example: supermarket chain A&P had to pay $102,000 in fines for failing to advertise the “no purchase necessary” method of entry for their giveaway as prominently as they’d advertised how people could enter by buying merchandise. These are “pay to play” arrangements: buy a ticket, you’re eligible to win.

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Etsy's PR Nightmare: Greeting Cards Making Light Of Rape

Waxing UnLyrical

It’s a marketplace for buying and selling handmade products. Especially an online retailer. It demonstrates, perhaps better than my original rambling post, why you’ve got to have honest, transparent business policies. And why, once you’ve made said policies, you’ve gotta stick to them. Wonder if he read Shellys post.

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