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How to Cut Costs on Facebook by Exiting the “Learning Phase”

Ignite Social Media

Editing your social buy will only restart the learning process and you’ll lose out on the efficiency you would have gained. As you plan your Q4 social campaigns, consider how the Facebook Learning Phase could impact your buy. presidential election. Sign Up for Our Bi-Weekly Newsletter, Social You Should Know.

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Digital Transformation Missteps: Analyzing Failures to Forge a Path to Success

Convince & Convert

Without the right level of engagement and buy-in from those who will be most affected by the change, even the most meticulously crafted strategies can falter. Proceeding without employee buy-in is the #1 mistake. If you take the time to build better buy-in up front, it leads to better change outcomes. But there is a better way.

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Top Video Marketing Trends of 2024

Social Media Strategies Summit

AI Tools To Ease Video Creation Process Among businesses that don’t currently “do” video marketing, 33% say they’re being held back by a lack of time , 20% think video is too expensive, and 15% simply don’t know where to start. Sign up for one of our upcoming social media conferences. However, the upsides are significant.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. Just because Blissy has a LinkedIn profile, that doesn’t mean it’s worth monitoring from the perspective of a B2C brand like Brooklinen — (most) people aren’t going to buy bedding after seeing a LinkedIn post.

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10 behind-the-scenes content ideas for your next campaign

Sprout Social

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. This type of content is visually engaging and shows audiences what they can expect when they buy in person.

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Interview with SMSsummit Speaker Jadis Tillery, ikwe

Social Media Strategies Summit

Check out our interview with her in anticipation of the upcoming Social Media Strategies Summit for Higher Ed. There’s a lot more work with stakeholders in getting buy-in for ideas and campaigns, but the results always speak for themselves. Please briefly describe the structure of your team.

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Harness First Party Social Intent Data to Accelerate Sales Pipelines with Oktopost’s Social Signals

Oktopost

Since prospects often research products on social media, capturing and utilizing social intent data is vital to expediting the sales process. The situation takes a turn when Social Signals issues an email notification, revealing that the prospect has recently engaged with the company on multiple occasions within the past week.

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