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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. Using a tool streamlines this process so you can prove ROI across platforms, with one hub.

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A Streamlined Video Production Process for YouTube

Razor Social

Or… …you have created video content but feel that it’s a really time-consuming process and it’s hard to deliver video content consistently? My excuse was not having enough equipment so I kept buying microphones, gadgets, lights and more. But that didn’t solve my video production issues.

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How to Create a Brand Community: A Step-by-Step Process

Social Media Strategies Summit

Maybe it is an ongoing process and an infinite loop. They use your products, follow you on social media, engage with your branded content, and tell their friends about your brand. In this section, you will learn the step-by-step process of how to create a brand community. Or, is it the other way around? Ready to get started?

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A Guide to Instagram Shopping for Brands: How to Sell More Products

Social Media Strategies Summit

The challenge lies in making the most of this opportunity and facilitating processes so that Instagrammers are eager to make a purchase. They have witnessed marketing and promotional roles transitioning onto Instagram (as well as other social media channels); 70% of shoppers now turn to Instagram for product discovery. There’s more.

Products 164
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80% of consumers agree brand awareness makes them more likely to buy on social

Sprout Social

Several years of research has gone into optimizing the ecommerce checkout process. did TikTok really make me buy it?). Seventy-one percent of consumers found themselves using social media more in the last year than ever before and 34% say they’re using it to learn about products, services and brands.

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5 Essential Tips When Buying an Existing Business

The Realtime Report

5 Essential Tips When Buying an Existing Business. When the time is right to buy an existing business, make sure you follow the right steps to take advantage of the opportunity. Follow these five tips to buy a business. Ask these questions (and more), then research the answers when learning how to buy a small business.

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MIT Professor Develops Search Model for Product Rankings on Online Platforms

The Realtime Report

Product Rankings on Online Platforms. Online shopping provides consumers with numerous product options displayed across multiple web pages. As a result, the order in which products are displayed impacts consumer choice. Studying this product-ranking problem, MIT Sloan School of Management Prof. says Golrezaei.

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