Webbiquity SMM

DECEMBER 11, 2013

As the title implies, Jayson DeMers here outlines a solid content strategy-building process based on five questions (starting with “Who Are You Writing For?”) ”) and five guidelines (among them, “Review Your Data to Develop Great Content”). Content marketing: What is more important than strategy? by GO Marketing.

Strategy 226

Strategy Content Marketing BuzzStream 226

Webbiquity SMM

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. The opportunities to use social media in the sales process are limited only by the creativity of sales pros, but three critical areas stand out.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

MARCH 13, 2019

But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. They Buy Much Faster. I don’t think we’d really work with a firm that wasn’t fully leveraging the process above. Repeat after me: .

Engineering 137

Engineering Social Media Hubspot Marketing 137

Webbiquity SMM

NOVEMBER 12, 2012

According to content management guru Joe Pulizzi , “Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action. Content Marketing.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

OCTOBER 23, 2019

The good part is that you can buy access for just one month and cancel at anytime. After uploading your list, it can take LinkedIn up to 24 hours to process and match your records, as well as an additional 24 hours to have it ready for campaign delivery. How can you convince them to buy your product?

Software 107

Software LinkedIn Content management systems How To 107

Webbiquity SMM

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company.

Content 201

Content Marketing B2B Journal 201

Webbiquity SMM

MAY 31, 2011

It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable. But the process of building trust is even more fundamental than that. According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&#

Hubspot 188

Hubspot How To B2B Travel 188

Webbiquity SMM

SEPTEMBER 9, 2014

Social media amplification is like any other business process: test, measure, improve, repeat. But it’s jarring to still come across such reports today. Fear of bad, or even unmeasurable, results. While precise social media ROI may or may not be measurable , many indicators of success certainly are.

Yammer 198

Yammer Policies Social Media Yahoo 198

Webbiquity SMM

FEBRUARY 11, 2016

Showing your site’s security certificate in key areas of your site is a great idea as well, since new customers tend to need proof that will quell their fears before they buy. You oversaw the whole development process, which took weeks before deployment. Make sure to include testimonials from buyers for a stronger trust base.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

MAY 30, 2010

A bizarre collection of action figures the world probably doesn’t really need, but some people will buy regardless, such as the cast of the “Twilight&# movies, political action figures (including Sarah Palin, Joe the Plumber and BHO), the Katy Perry doll, and the “Jesus Action Figure and Cleaning Kit.&# Hard to Categorize.

Social Media 191

Social Media Marketing Avatar Microsoft 191

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). companies have integrated social media with their customer service, sales, or product development processes. e-Strategy Trends ). Earnest Agency ). eMarketer ). eMarketer ). MediaPost ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 30, 2014

Randy Bowden outlines a four-step process for creating awesome client, from identifying and getting to know your audience (“In order to capture the attention of your readers, you need to know how to capture their attention. How to measure content marketing success by iMedia Connection. what is awesome content and why do you need it?

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

JANUARY 9, 2013

Why do they (really) buy from you? Writing that “good questions help you to focus and to get to the heart of what matters most,” Tony Zambito presents seven key questions marketers need to ask in order to hold onto and attract new customers, among them “How Do We Create A Better Buying Experience?

Strategy 190

Strategy Marketing B2B Exercises 190

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • Buy his new book ! As technology and buying processes change, SEO evolves. 92% of b2b buying cycles start with search.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

MARCH 26, 2012

His team noticed a significant difference within a three-month time period,” then provides a helpful six-step process for getting started with WPO. 6 SEO Jedi Tactics to Try Before Turning to the Dark Side by Search Engine Watch. How to cure your SEO blindness by iMedia Connection. Reporting that “Of the almost 80% of U.S.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

FEBRUARY 21, 2012

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Amplification is the process of getting influential voices in your market to share your content with their friends and followers. To my boss?

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

JULY 14, 2015

88% of marketers believe social media marketing is important, and 75% of consumers say they use social media in the buying process. 75% of customers say they use social media as part of the buying process. In the average firm of 100-500 employees, seven people are involved in a buying decision. Heidi Cohen ).

Social Media 80

Social Media Marketing Statistics Tumblr 80

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., Social Media and Search. Social Media and Search Optimization Integration by SEO Wizardry. Titles, Tags & Tweets: the Role of Search in Social Media Marketing by PR-Squared.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 15, 2013

She writes that “The video takes users step-by-step through a number of processes for building an optimized Facebook page with a good name and quality, relevant content.” Commenters note that Facebook could certainly do something to make this process easier, but the method here does work.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

JULY 31, 2012

The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them.

B2B 188

B2B Marketing Diagrams ROI 188

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? At its current rate, Twitter will process almost 10 billion tweets in 2010. In this must-read post for anyone in B2B marketing, Courtney Wiley reports that “the B2B buying process is fundamentally changing.&#

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

AUGUST 25, 2015

Today’s sales process takes 22% longer than 5 years ago. B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( Product demonstrations are least valued. ( V3B Blog ). Biznology ).

B2B 100

B2B Marketing Advertising Statistics 100

Webbiquity SMM

JULY 31, 2012

The adventures have been eye-opening (college life has changed a lot since the 90s) and, sitting late last week in another university presentation, it occurred to me that there are lessons to be learned for social media marketers from the way colleges handle this process: (at least) nine of them.

B2B 101

B2B Marketing Diagrams Price 101

Webbiquity SMM

APRIL 23, 2013

Share your expertise to guide them through the process to better understand their issues.” While the study focused on Europe, its findings are more broadly applicable, such as that “87% of…buyers look for advice before buying…The first source when doing so: Web searches.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

AUGUST 28, 2012

What’s the best process for developing a social media marketing plan? Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well).

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Marissa Mayer. marissamayer.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

FEBRUARY 7, 2012

of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process by Search Engine Watch. ** 5 STARS.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

JANUARY 31, 2011

The author makes an intriguing case, but I’m not sure I buy it (particularly given that he follows over 1,300 people on Twitter). Then again, do you really need more followers? Srinivas Rao uses the theory of Dunbar’s Number to argue that 150 followers is all one needs on Twitter. How to Do Lots of Other Things on Twitter.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

DECEMBER 10, 2019

Here’s a 10 step process to create a social media marketing plan that will produce measurable results. Collecting low-quality leads is even worse than generating no leads at all, because you end up wasting not only marketing dollars but also sales resources chasing prospects who won’t or can’t buy your products or services.

Social Media 155

Social Media Marketing Influencer Survey 155

Webbiquity SMM

JANUARY 13, 2015

Scott Fasser believes it’s a “colossal mistake” to try to use social media to persuade your target audience to buy. Instead, he lays out a five-stage process for businesses to evolve their social media activities from “nascent to awesome.”

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

DECEMBER 2, 2014

In response, marketers are producing an increasing amount and variety of content to support all stages of the decision process. 81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.” — 27% of the total population. Jeff Bullas ). Heidi Cohen ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

MAY 2, 2017

A “content creation, workflow and experience platform” that helps marketing teams strategize, plan, and produce content; collaborate on projects and content calendars; set up and manage approval processes; and manage campaigns. Sample review: “Need software to manage your editorial calendar, check out divvyhq.”

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

MARCH 7, 2017

Sample review: “Socedo is an enterprise level tool that can also be used just as easily by small businesses to generate leads through social media…you can almost automate the process of finding and selecting the people to build those relationships with.” ” — SmallBusinessNewz. Pricing: contact vendor for quote.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

AUGUST 16, 2010

Matt Silverman steps through the process of creating cool custom backgrounds for popular social media sites, with easy-to-follow instructions and rich example illustrations. Social media has dramatically altered the buying process as well as marketing practices. What is Social Media Optimization and Why Should I Care?

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

NOVEMBER 6, 2013

A study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. And given that more than 90% of b2b buyers use online sources in their buying decisions, it’s vital to maximize web presence.

B2B 188

B2B Research Newsletter Conference 188