Small Business Mavericks

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70% of the Wealth is Controlled by This Demographic

Small Business Mavericks

“…while the buying and online habits of millennials seems to dominate the news, their buying power pales in comparison to the buying power wielded by baby boomers — some $3 trillion in just the United States alone.” Online purchase processes must be easy and secure.

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Do You Control Your Own Brand?

Small Business Mavericks

You can sell a ton of your product through Amazon’s storefront, but how many people know they’re buying your product? All they really know is that they are buying what they need from Amazon. But to sell your brand, you need your own storefront and your own fulfillment process. That’s very important.

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Do You Trust Your Audience?

Small Business Mavericks

Your audience wants to buy from you. Trust your audience with buying decisions. In the age of the Internet, people can and will research products before they buy them. Trust the process. Why You Should Trust Your Audience. Why do I say that? They want to trust you. But they also realize that trust is a two-way street.

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How Many Sales Funnels Should You Have?

Small Business Mavericks

A sales funnel is nothing more than the path a customer takes to buy from you. On the other hand, if different marketing segments enter your sales process through different marketing avenues, then you’ll need to think harder about how you reach each segment. You’ll get a much better picture of how the process works.

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Social Media The Great Marketing Equalizer

Small Business Mavericks

If you can help potential customers with their research and decision making processes, they’ll be ten times more likely to make an online purchase with you once they arrive on your website.

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Do You Have an Online Sales Funnel?

Small Business Mavericks

As the primary driver of your business lead generation system – Some businesses realize that customers begin the purchasing process online. Then they start looking for the best place to buy the product or service. It could be online or offline, but the process begins online. Which Sales Funnel Diagram Is Right For You?

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How To Figure Out Your Sales Funnel

Small Business Mavericks

But in another way, a funnel is not really what you are using in marketing because the traditional funnel puts everything into that container and not everyone who hears the message will buy your product. The best way to figure out how to get a particular result is to work back along the process. Think Backwards.

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