Josh S Peters

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The Convergence of Search and Social Part 6 – Content

Josh S Peters

Often times one of the big stumbling blocks to content creation is often the actual creation process. Time and money also affords you the ability to buy the resources that you need to make it even more effective.

Content 163
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10 Search and Social Posts You Don’t Want to Miss (1.7)

Josh S Peters

A solid content strategy creates a framework for the business and those involved in the content production process. Brands seek to engage their fans, friends and followers; some even go so far as to buy fans. It will also help to plan everything from gaining an audience to defining distribution channels… Skewering Instagram.

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The Convergence of Search and Social Part 4 – ZMOT

Josh S Peters

It defines the new set of actions that are taking place when consumers buy a product. Your search and social strategies can and should play into this part of the ZMOT process. Some consider ZMOT the full convergence of search and social, but I feel like it’s just part of it.

Sample 166
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What do PPC (pay per click) and Twitter have in common? Everything

Josh S Peters

My second objection is that just because you mention let say bird feeders that doesn't mean you're looking to buy one. If I was looking to buy one, then I guess it would be alright. Following in the hopes they will follow you back and buy your stuff is not a good strategy. What do you think?

Twitter 100
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Dear United Airlines, Invest your money where you really need it. Customer Service

Josh S Peters

If the process of actually getting onto the flight is horrible you’re still losing customers (like me) not because you don’t have newer jets with wifi, but because you can’t do something basic like answer the phone. However there was a glaring lack of talking points about improving their customer service.

Airlines 172
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Social Media for Lead Generation and Acquisition | Shuaism

Josh S Peters

A Lead generation and acquisition is any campaigns used to gather information (like email addresses, profiles, mailing addresses, etc) with the goal of getting a list of people who are likely to buy from you. If needed diagram out your current processes and look at the ways you can get people to the various parts.

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Using Social Media in an Awareness Campaign | Shuaism

Josh S Peters

Building a blog readership is a long slow process but you can do it by creating good, informative content that people want to share about not just your products, but your niche in general. As you build your readership be sure to cover the types of information they want to see. Become a source of industry news and information.

Campaign 105