Janet Fouts

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Social Media Listening – It’s About Emotions

Janet Fouts

We did the research, so why aren’t they buying? Do you buy a book because of the emotion it’s cover evokes? When the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Humans still have to process this data and guage what the feelings associated with it are.

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IS Your Website GDPR Compliant?

Janet Fouts

If your company processes large amounts of sensitive data, like Twitter for example, then they are required to create the role of “Data protection officer” whose sole responsibility is the protection of customer’s privacy. Buying a list or adding people randomly because you found their email address is NOT compliant.

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14 step bare-bones guide to influencer outreach

Janet Fouts

But it’s essential to finding real influencers as opposed to those people who practice black hat SEO , buy followers on social media networks to get inflated fan counts or other practices that make them appear to have influence, but in reality it’s all buzz and no substance. Real relationships are hard work!

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The CiscoLive Experience

Janet Fouts

We learned from the management that this event process takes 15 months, so even on day one of the conference their team has been working on next year for 3 months already. Cisco predicts that soon everything we buy will have some form of sensor or chip in it. From my event planning experience the event itself was run brilliantly.