Direct Marketing Observations

JANUARY 19, 2010

If you want to purchase an accounting system, customer relationship manager (CRM) or enterprise resource planning (ERP) platform for your company, it’s a pretty established process. One of the most proven methods of sourcing external suppliers is through a Request For Proposal process or RFP. Make a Selection: this speaks for itself.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

MARCH 8, 2012

I may have to sift through a search result that incorporate’s my Circle’s random observations, musings, photos and videos of violins, when what I was looking for was where I could buy one in my city that was inexpensive and durable.

Organization 156

Organization Policies Privacy Google 156

Direct Marketing Observations

NOVEMBER 2, 2010

Interestingly enough though, the buying cycle is getting longer, not shorter. If prospects can’t relate to the things they find in that process, those potential customer simply go away without you ever knowing they were actual prospects. Fast forward to today. Customer’s purchase paths have changed.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

FEBRUARY 19, 2010

Further, they made him feel part of an inhuman process. If you want to me to use, test-drive or buy your social media solution regardless of what it is-I want to see that you are actively playing in the social media space. Especially in the social media space. Not only that, you, the sales person, can’t be just talking it.

Social Networking 138

Social Networking SEO Social Media Organization 138

Direct Marketing Observations

FEBRUARY 15, 2010

Frankly, I think everyone says that just to buy a little time before they have to really figure out what to do with social. For any local or small business, human processing of sentiment might be reasonable. Not only do you have to listen, you have to listen for 6 months or more before you are allowed to do anything.

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

JANUARY 27, 2010

Because people keep buying them. What is left is for you and even me, to take all of these thoughts and processes and put them to good use and into action. I’m always looking for the new tool. I’m looking for what I haven’t found yet, We all are. It’s why new diet books keep popping up on book shelves.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

SEPTEMBER 20, 2011

What matters to you when you are on the verge of buying something? What is your go to process for vetting a new product, service, or company? Does the process change depending on the type of purchase? So here’s the scenario, I want to buy a new big screen TV. Whats the difference? Is there one? So I do research.

Forums 148

Forums Research Buy Compete 148