Dave Fleet

MAY 28, 2020

Despite the collective efforts of many of us in the industry, we continue to encounter occasional briefs that call for increased follower numbers as an objective, or ask for increased awareness when really the client’s problem is in a different part of the sales/buying process. Ground everything in your objectives.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

MAY 28, 2020

Despite the collective efforts of many of us in the industry, we continue to encounter occasional briefs that call for increased follower numbers as an objective, or ask for increased awareness when really the client’s problem is in a different part of the sales/buying process. Ground everything in your objectives.

Strategy 195

Strategy Social Media Committee Resources 195

Dave Fleet

FEBRUARY 22, 2011

You know those books that you want to buy for everyone you know, because you know everyone will get something from it? When processes get in the way. Should you buy this book? Workarounds That Work (WTW) is one of those books. When others are wrong. Making the most of meetings. Overcoming criticism, complaints, and resistance.

Analysis 258

Analysis Influencer Buy Meeting 258

Dave Fleet

FEBRUARY 7, 2011

Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Create a process for handling inquiries. Let me know about your favourite pieces from the last week in the comments below. Brian Solis: Malcolm Gladwell, Your Slip Is Showing. Establish acceptable response times. Develop guidelines for resolving issues.

Trends 258

Trends Facebook Sports Blogosphere 258

Dave Fleet

DECEMBER 2, 2010

The PR person becomes a client, just as someone buying ad space is a client of the publication selling the ads. When bloggers require payment in order to write a post, they add another decision point in the budgeting process. You’re a media property from whom they’re buying coverage. This means a shift in roles.

Blogger 371

Blogger Compete CPM CPC 371