Buzz Marketing for Technology

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Social Intelligence adds value throughout the Stage Gate Process

Buzz Marketing for Technology

Social data is becoming increasingly important in the new product development processes of many companies. Social data can also be invaluable in the media planning and buying process. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Process 205
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5 Ways B2B Can Learn from B2C Marketers

Buzz Marketing for Technology

Posted in Buying Cycle Conversion Conversion Optimization Customer Customer Experience Personalization Strategy. And it’s obvious why: buying cycles are longer, buyer mentalities are different, and products typically require more investigation before a purchase. They want to feel as though you understand them and their problems.

B2B 252
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There is NO Passive Marketing with Social!

Buzz Marketing for Technology

In the traditional model, media buyers would buy spots, ensure that the commercials ran, and then get feedback on their reception 3 months after the fact. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new. Take for instance the example of TV.

Marketing 235
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Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Although the average online shopping cart abandonment rate is a staggering 65 percent, incomplete purchases are largely credited to controllable issues: high shipping prices presented too late in the game, a long or confusing checkout process, not enough payment options, too many requests for customer information, etc.

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12 Secrets of the Human Brain to Use in Marketing

Buzz Marketing for Technology

Knowing how the human mind processes information and images—and putting that knowledge to use—can help you become a more engaging and effective marketer. Here’s a look at some fascinating facts about the human mind, from a marketing perspective.

Marketing 100
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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Through an iterative process of testing and personalization, your online visitors will begin to unknowingly select the best-performing content for your site. By having a better understanding than ever before of who their customers are, how they buy, when they buy and what they buy, businesses are now able to do everything better.

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

A traditional way that strategic sales managers determine the priorities of a buyer or get a group of stakeholders that influences the buying decision aligned is usually a sequence of painful meetings in which salespeople interrogate their prospects. So we’d better figure out what our priorities are and how we want to go forward.”