Atom Thought

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2 Million ONLINE Leads Market for BFSI Sector in India!

Atom Thought

Anyways, a large chunk of spending by BFSI can be attributed to generating and buying leads for various products including loans, insurance and credit cards. The attempt was to put forward a logical thought process and derive a value and size from the same. Image Source: [link]. . . . . . . . . . . . . . .

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David and The Goliaths of the Job portals!

Atom Thought

Employers can actually buy one single contact at a price of only Rs 29/-. real life thought process and how we are trying to create value and differentiation in a market where we feel differentiation and re-creation of value can disrupt the network effect of the no.1 This was to share. 1 player.

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The Promise of Internet!

Atom Thought

Internet as a medium also very clearly pushed a fact that you can’t spend money and buy consumers-that was a very powerful phenomenon! That, money can buy users, but cannot sustain and retain was truly imbibed in the thought-process. Did Google, facebook, craigslist win the customers by buying insane volume of time on TV?

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