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Adam Cohen

Buy

Process

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Market research has a P&L that includes funds to buy that data, and the skills to sift through it to make meaningful hypotheses about it. Do they share opinions? Do they care what kind of car they drive? Do they use social platforms and if so, how often and why?

Research

Research Social Media Marketing Retail

Micromarketing: Relationship Marketing Through Advocacy

Adam Cohen

SEPTEMBER 28, 2010

I’d like to see more “how” here – take some of the examples and plot out how the company: developed the concept, devised the plan, achieved C-suite buy-in, developed a program roadmap, recruited the right people, identified internal resources to orchestrate the plan, and measured the crap out of it. Some Criticisms.

Marketing

Marketing Review Tweetdeck Posterous

Adam Cohen

10 Reasons Market Research is Critical to Social Media

Micromarketing: Relationship Marketing Through Advocacy

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