How Social Commerce leads to Advocacy Based Marketing (ABM)
Buzz Marketing for Technology
AUGUST 4, 2009
Example – Lets say you would like to buy the new iPhone 3Gs – you look the Apple Store and see they have implemented Facebook Connect (again this is just an example). You see several of your friends are online and open up a chat with your buddy Jim who always has the newest Apple device and ask him if the new 3Gs is for you.
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