Net-Savvy Executive
MARCH 30, 2011
Every few seconds this morning, TweetDeck brings another comment on today's announcement that Salesforce.com is buying Radian6. The announcement's not exactly a surprise—Radian6 was the obvious acquisition target in social media analysis (SMA), and their platform had supported Salesforce integration since mid-2009.
Socialized
OCTOBER 1, 2009
David Ogilvy, generally regarded as the father of modern advertising, defined a brand as “the intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised,&# which is much closer to how we think of a brand today. Consider PCs.
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Social Media Marketing
APRIL 22, 2011
You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you. and invest in them, regardless of price; Search the "Recent Arrivals" for people you know who fit the description in #1 and heavily invest in them before their price rises.
Convince & Convert
SEPTEMBER 21, 2010
To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). And of course thanks for including Radian6. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. And of course thanks for including Radian6.
Convince & Convert
SEPTEMBER 20, 2010
This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Up 50% over last year.
Webbiquity SMM
MARCH 23, 2011
With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs? But how do you choose one? Integration with other applications.
Convince & Convert
FEBRUARY 23, 2012
Are we thinking about social media marketing in the context of influencing buying decisions? ” The classic one, and Marcus Sheridan talks about this a lot in his presentations, is the reluctance to put pricing on your website. Jay : We don’t want to put pricing, because it’ll disqualify us. Eric : Yes, oh yes.
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