Visually SM

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What a Brand Advocate Is and Why Your Company Needs One

Visually SM

Price and quality are still important, but it is also necessary to know what consumers and people close to the brand are saying. Discount coupons are a good example once they are attractive and make brand advocates keep buying. Unlike the relationship with influencers, with advocates, there is an organic process.

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7 Questions Marketers Should Ask About Native Content

Visually SM

Action-oriented (buy, download). Ensure the engagement you’re getting is worth the price tag. To start, it’s important to understand the differences between sponsored content and native advertising: Image credit: Marketo. Sponsored Content. Drives traffic to a product or service. Good for thought leadership pieces. Native Content.

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