Direct Marketing Observations

DECEMBER 6, 2012

You have everything that is needed except actual people, buying customers and or web traffic if you will. You’re thinking that if you meet, follow, friend and like enough people that you might be able to sell them on your product or they will find your site and buy. Trust, value, price and user experience.

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

NOVEMBER 2, 2012

Another prevalent business model in the online world is to build a product or service, give it away for free while trying to make money on people buying “other” things while in your store. We’ll set up a pricing model later… Look, digital is not free, somewhere somebody is getting paid because of your current web experience.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

JANUARY 19, 2010

this gets broader input and incorporates all departments from the start which will make ultimate buy-in that much easier. If you wait to negotiate pricing after you award a final vendor, the negotiating leverage moves to the vendor. Two key things here: 1) pull together a cross-functional team to develop criteria.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

SEPTEMBER 20, 2011

What matters to you when you are on the verge of buying something? So here’s the scenario, I want to buy a new big screen TV. C) Going into a social network and letting 500 of my most intimate friends know that I’m thinking of buying a TV. Whats the difference? Is there one? So I do research. D) Going to Yelp.

Forums 148

Forums Research Buy Compete 148