10 Reasons Market Research is Critical to Social Media
Adam Cohen
JULY 12, 2010
Consumer segmentation models are typically owned in these groups, and often they are leveraged for behavioral patterns that help with the proverbial 4 Ps – Product, Price, Place and Promotion. Are they fickle with the brand of toothpaste they buy? That stuff is important to the business, no doubt. Do they share opinions?
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