Five Reasons You Should Discuss Pricing on Your Website
AUGUST 17, 2011
But when it comes down to it, none of these even come close to the great mystery that is alive and well on hundreds of thousands of business websites across the world today— the absence of pricing information. Five Reasons to Discuss Pricing on Your Website. 1. Here’s the deal—Most industries and businesses are afraid to talk about pricing on their websites. SEO Value.
Performance-Based Pricing in a Billable Hours Industry
SEPTEMBER 4, 2012
full-on marketing firm that also does something pretty fascinating: Performance-based pricing. No one comes in or calls or visits or buys. So the performance-based pricing sits very poorly with the organization’s leaders because, while it looks like the job was done, they were focused on the wrong things. Performance-Based Pricing. Sound familiar?
The Future Of Personalized Pricing
NOVEMBER 23, 2012
Should every customer pay the same price for something? So, if the world is all about personalization, shouldn't the pricing be subject the same kind of practice? Mess with prices. Is price everything? What about the consumer who buys a product only to find out that it has been heavily discounted a few months later? That's the price of admission? The brands now know everything about you: when you buy, what you typically spend and more. Should everyone still pay the same price? Enter personalized pricing. buying habit. amazon.
Why Social Media Marketing Is, Actually, Fairly Priced
AUGUST 24, 2015
Social media marketing is a complex business—and its pricing is competitive. Here’s some insight into how our model works and what factors into our pricing. We use our capital to buy, maintain, and constantly upgrade knowledge and tools—and to sometimes develop intellectual property. Or is it a fair price for the right results and the right outcomes? You choose.
An Insider Look at Reach and Frequency Ad Buying on Facebook
Ignite Social Media
JUNE 23, 2016
Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. Facebook defines Reach and Frequency as “an ad buying type on Facebook and Instagram that can provide powerful and predictable results.” Me, too.
Savvy Shoppers Use Cell Phones to Make Buying Decisions
FEBRUARY 12, 2013
In fact, the study showed that 56% of young adults browsed product reviews before buying an item during the recent holiday season. Some retailers also took advantage of the abundant use of smartphones during the holiday season, by allowing consumers to price match other stores and even some websites right from their phones. It’s undeniable. have used this app myself many times.
Buying Facebook Likes. It Happens. A lot.
SEPTEMBER 4, 2013
Anything can just about be bought for the right price. And buying Facebook Likes is no different. That exact scenario is what has some buying Facebook Likes. If you check the marketing section over at Fiverr.com you’ll find hundreds of offers to buy Facebook Likes, Twitter Followers, YouTube Views, etc. It’s just like anything else in life really.
Facebook Opens Doors to Marketplace
OCTOBER 3, 2016
To find something specific, search at the top and filter your results by location, category or price. Enter a product name, description and price. Facebook is going after the niche currently occupied by craigslist and eBay with the launch of its newest feature, Marketplace. Over the next few days, users of Facebook’s iPhone and Android applications in the U.S., Your Items
The Pinterest Buy Button Might Rock Your Ecommerce
Convince & Convert
FEBRUARY 20, 2015
Image via BigStockPhoto.com Last Thursday, Re/code revealed that Pinterest is laying the groundwork for an eCommerce “buy” button. The very nature of the platform means users are in a product-oriented, maybe-even-buying mindset, which is key for driving eCommerce. And when it comes to eCommerce, Pinterest already dominates many of its competitors. What Can You Do Now?
What to Consider When You Price Your Mobile App
Convince & Convert
APRIL 22, 2016
The price tag, however, may discourage users from downloading the app. The pricing model should be dictated by the nature of the app and how likely your target audience is to pay for it. However, you have to offer something unique and value-based, your paid app will succeed, especially if it is priced relatively high for an app. If You Must Price Your App, Keep the Charges Low.
The Frightening Ramifications Of High-Frequency Pricing
DECEMBER 1, 2012
The bigger, more pressing, issue is leveraging technology to optimize pricing. different price for different people at different moments. On November 23rd, 2012, I blogged about the pending rise and increase in personalized pricing (you can read more about that here: The Future Of Personalized Pricing ). It's going to start happening to everything that you buy.
A More Elegant Question About Pricing
MARCH 25, 2016
Pricing has always been a fascinating area of interest. At their core I still believe that Product, Price, Promotion and Place retain their importance when trying to market a product and/or service. With that, pricing is now variable and quite elastic. Pricing is now much more dynamic than ever before. Think about it this way: I could be seeing an entirely different Amazon pricing format than you are. Now, elevate these pricing and value models to the digital economy. What does Snapchat know about pricing that the rest of us don't? price.
21 Things to Know When Pricing a B2B Website
PWB Marketing Blog
SEPTEMBER 16, 2011
Many factors influence the price of a website. Pricing a website – whether B2B or B2C – really comes down to outlining a clear scope of work for the project. Pricing a B2B website is different than B2C because business audiences’ needs and buying behaviors are different. What other considerations would you include in determining the price of a B2B website?
What's More Important To A Consumer: The Price Or The Brand?
APRIL 5, 2013
For many, the argument is that the lowest price wins. We see these big box stores as a way for the vast majority to access adequate products at reasonable prices. In short, e-commerce beats retail because of lowest price and efficiency, and big box/massive retailer beats out the smaller/local players because they have inventory at better prices. What if - along with price - that branding has a major impact on success or failure, no matter how much cheaper your products are to a competitor? Kearney. ''Or should I buy a brand I trust?'' It''s sad. brand.
What If Twitter Did Buy TweetDeck?
APRIL 25, 2011
around the Twitterverse last week with the news that Twitter is in talks with TweetDeck to purchase the ridiculously popular third-party service for the low, low price of just $50 million. Note to self: invent something people love and then buy an island). Why release your API if you’re just going to buy out those services created using it and then shut them down?
New Features In Facebook Groups To Improve The Way People Buy And Sell - Social Media
Social Media Network Marketing
APRIL 11, 2015
Facebook’s Groups has revived a new features for buying and selling. This means that the people on Facebook Groups can buy and sell products etc. You can add a description to what you’re selling, include a price and set a pick-up/delivery location. You can add a description to what you’re selling, include a price and set a pick-up / delivery location. Interesting?
Only72 Review – 6 Courses for Entrepreneurs at a Low Price
JULY 2, 2013
If you’re still on the fence on whether it is worth the $197 price tag, then read on for some reasons why I decided to make the purchase and exactly what you will be getting. They handpicked six great courses for entrepreneurs and bundled them at a low price compared to the cost of the courses individually. Once you purchase this package, you can become an affiliate. Business
4 Ways to Effeciently Spend Your Holiday Paid Media Budget
Ignite Social Media
OCTOBER 27, 2016
For us this means increased prices as advertisers are looking to spend their budget before the end of the year. Here are money-saving tips for social media buying during this expensive period. Instead of buying on all channels, focus on the ones that have historically been cost effective for you. If you find that Facebook has brought in the most clicks at the lowest cost-per-click, place media there instead of trying to buy on a flashy channel that has brought few clicks at a higher cost-per-click. Plan your Timing. Capitalize on your Efficient Channels.
Tweeting of purchases is a plug that money can’t buy – Social Media ROI Monetization
MAY 6, 2013
At the end of the online checkout, Amazon thanked me for my purchase and then asked me to tweet, Facebook, LinkedIn or Google Plus the Amazon link with an image of the DVD, the price and a description. digital economy Monetization Money Online Communities press social media social networks The Australian donations Facebook Fundraising group buying laurel papworth ROI Twitter
PR Industry Salary Survey Has Bad News for Women
MARCH 16, 2015
This year, I decided not only am I no longer going to do any free speaking engagements, I am going to walk away from those that won’t pay my full fee. (I negotiate only in three instances: 1) The speaking engagement is in Chicago; 2) The speaking engagement is for PRSA; or 3) The conference buys Spin Sucks for all of its attendees.). By Gini Dietrich. Nearly 10 years ago (!!!!),
Buying & Selling Websites for Profit: An In-Depth Guide
MARCH 30, 2010
You are here: ViperChill » Business » Buying & Selling Websites for Profit: An In-Depth Guide Buying & Selling Websites for Profit: An In-Depth Guide Written by Glen, this post has 70 Comments Whenever I’m in “work mode I spend most of my time looking for websites to buy. Would you buy that? Home What the F ? Cloud Living Say "Hi!"
What If Stuff All Had Different Prices, Depending On Who Was Buying it?
NOVEMBER 17, 2014
This week we discussed: Imagine a world where everyone pays a different price for things based on how you shop, where you shop, etc. If you thought High Frequency Trading was a thing, imagine High Frequency Pricing. And yes, you can buy Amazon stuff just by telling it to do so. high frequency pricing. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media.
Can’t Buy Me Love: How to Avoid Social Media Fraud
Convince & Convert
AUGUST 20, 2014
You can buy them. But puffed up social campaigns come at a pretty high price , especially when it comes to advertising and lead generation. It’s so easy to fake it online. You want a hundred thousand Twitter followers? You want to look like a Facebook star? Countless purveyors will fill your company’s fan page with adoring (albeit fake) acolytes.
Social Media Stock Talk: Five Reasons to Buy Facebook
MAY 20, 2012
But we’re talking about one of the most powerful cultural forces of the 21st century … and you can actually buy a piece of it. That means you get to jump into the market and buy a blue chip best-in-breed at a reduced $38 price marker based on general uncertainty that has little to nothing to do with Facebook’s business model. Facebook is buying like crazy.
Wondering About Google+? Do Me a Favor and Go Buy My New Book.
Stay N' Alive
NOVEMBER 7, 2011
Go and buy my latest book, Google+ For Dummies, Portable Edition now. That's just over the price of a typical value meal at your favorite fast food restaurant! You may have read some of my posts about Google+ wondering what it is. Or, maybe you've tried out the service, and just can't see the point. Whatever your situation, could I ask you a favor?
Marketplace to Buy, Sell Links Based on Google Authorship and Klout Launched
MARCH 27, 2013
The first-ever online marketplace for buying and selling links in articles and blog posts based on Google Authorship and Klout score has been launched. Buying and selling links based on Google’s PageRank has long been a controversial topic, as well as a violation of Google’s Webmaster Guidelines. AuthorLinks Pricing. AuthorLinks is 2017 Link Building. link].
Why Did a Russian Weed Company Just Buy Ebola.com for $200,000?
OCTOBER 24, 2014
If they wipe out the current site ASAP, replace it with some quality content that earns them some serious traffic, handle their PR well, and do a good job of monetizing on site, there is no reason that Ebola.com’s hefty price tag couldn’t be the entry fee for a seriously lucrative investment. The post Why Did a Russian Weed Company Just Buy Ebola.com for $200,000?
Are Registrars Price Gouging Pre-Registration of New gTLDs?
JANUARY 6, 2014
You have to buy a domain name from an approved domain name registrar, such as Dotster.com, Network Solutions, or GoDaddy. Meaning that I can pre-register the domain name with Name.com (a registrar), and then if they are able to acquire that domain name on my behalf when the pre-registration period is over (when the domain name goes on sale), I have to pay the pre-registration price.
How to Buy Social Media Services: A Survey
Bare Feet Studios
AUGUST 2, 2012
Whether you are a practitioner or a buyer, this information can at least describe the general marketplace for buying social media services. A few points about our respondents, not included below: 54% were from Hawaii; 40% from US Mainland. Are you buying or selling social media services? posted the early data we collected at a public event on this topic. First, A Few Caveats.
Why Nobody Should Buy Digg ?» Techipedia | Tamar Weinberg
Techipedia: Tamar Weinberg
JANUARY 24, 2008
Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end. Yesterday, Brian Clark over at Copyblogger wrote that Digg is dead.
Build Blog Products That Sell 4: Price Your Product
APRIL 26, 2012
Not to turn this into a university-level economics lesson, but the tricky thing is to set a price that maximizes revenue. But if you could charge three times the price, and still retain half your audience, wouldn’t that make more sense? It’s tempting to lower the price as much as possible, in the hopes that every reduction will attract more buyers. They just conjure up a price and hope for the best. No one buys this kind of thing by volume. Don’t hide your price! That brings us to another thing not to do: treat the price as fine print.
Real-time Bidding is the Future of Advertising
OCTOBER 1, 2015
Instead of trying to reach audiences by advertising broadly on sites they might frequent, real-time bidding allows companies to show ads only to those people most likely to buy. Marketing and advertising teams might spend weeks negotiating direct-buy contracts and planning traditional ad campaigns. By Ash Nashed. It’s just more targeted and more cost-effective.
Best B2B Marketing and Sales Strategy Guides and Insights of 2011
JANUARY 3, 2012
Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle. This evolution has changed life for sales reps as well.
The Three “Ss” of a Successful Live Event
SEPTEMBER 10, 2015
Pay them (or pay their travel expenses, or buy a copy of their latest book for your attendees). One thing that I’ve found effective is having tiered pricing depending on when people buy tickets. For AOC, we offer early bird discounts, and then bump the price every month leading up to our event. By Rich Brooks. One where your competition can’t easily follow. . And so on.
Don't Forget About Marketing
AUGUST 10, 2011
Not to get into a whole "Marketing 101" lesson, but The Four P's of Marketing (Product, Price, Place and Promotion) are all functions of Marketing. When someone tells you to focus on the product, they're forgetting that the product must be something that people will buy, talk about and share, for it to be successful (and we're talking about everything from silverware to a rock band). They're going to price admission to the show at a cost that makes it affordable for their audience and they're (hopefully) going to have some swag to sell to people at the event.
Understanding the Difference Between “Want” and “Want to Buy”
JANUARY 30, 2011
Buying versus browsing. There’s a significant, actionable difference between admiration and buying intent. Yet all the admiration in the world couldn’t compete with the prospect’s lack of buying intent. than “will you buy?. None of those questions ask, “would you buy?” His community buys into his history of success. said one reader.
Premium WordPress Themes – What Do People Buy & Why
JULY 23, 2012
It’s been almost a year, and I thought I would share some stats of what people decided to buy after reading the post. Pricing. First is the pricing. You're reading Premium WordPress Themes – What Do People Buy & Why , originally posted on Kikolani and copyrighted by Kristi Hines, freelance writer and professional blogger. Here are the results. Personal.
The New Retail Experience
JUNE 4, 2012
It's everything from merchandising and pricing down to the postal service and dealing with returns. Watching some of the major retailers work the "buy it online, pick it up in the store model" gives a glimpse of hope that retail operations won't become anything more than a place where people go "showrooming" (this is when you go to a store to look, but buy everything online either via your mobile device or when you get home). The convergence of ecommerce and physical retail buying is about to converge. pricing. How do you want to shop?
How a Social Media Evangelist Became a Social Media Realist
Social Media Strategery
OCTOBER 15, 2012
You can buy thousands of Facebook likes. And, there are literally thousands of social media experts out there ready to provide that solution to you (at a low low price if you sign up right now!). Personal Social Media booz allen buy-in c-k linkedin pinterest social media social media strategyWhen did I become the guy who gets tired of social media? haven't blogged here in more than a month. I'm substantially less active on Twitter than I used to be. Quite the opposite, actually. Social media is not only not dead, it's so alive that it's become ubiquitous.
Google: The search party is not over
AUGUST 20, 2010
Google is no longer a growth stock, which means it's soaring stock price, which was firmly in place from the market lows of March 2009 through December 2009 will no longer be the norm. [This is a guest post by Zachary Zawarski, a Google Apps Consultant , in response to Fortune Magazine's article Google: The search party is over.]. What are Google's problems you ask? Absolutely. Conclusion.