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Paying Homage to the Social Technographics Ladder

Ignite Social Media

As I understand it, the trio at Forrester built the Social Technographics framework for their excellent book, Groundswell , and it was a helpful way for those of us in the space to explain how people were engaging with sites like Friendster, MySpace, Blogger and Facebook. Why Do People Not Use Facebook? .

Survey 148
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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Looking back at MySpace, it almost looks like pre-Y2k web Dev. If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. Social networks are not what they used to be. doesn’t it? Where does it go from here?

Mobile 177
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A Social Media Status Quo Pt.1-Japan

Mindjumpers

Privacy and anonymity was ensured, as the network allowed online pseudonyms. However the network’s slow reaction to become smartphone compatible was rather late and eventually resulted in a loss of users similar to Myspace. Enter Twitter and Facebook whose popularity started to increase around this time.

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Is Google+ Killing Twitter?

Small Business Mavericks

Specifically, I talked about how Google+ has built in privacy features that Facebook doesn’t and how that could change the social media game. Remember MySpace? Rupert Murdoch gets cocky and offers an ungodly sum for Twitter, buys it, then destroys it and resells it for a loss. It got me to thinking. Is Twitter old hat?

Google 98
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Social Media From A Worldwide Perspective: Japan

Mindjumpers

Privacy and anonymity was ensured, as the network allowed online pseudonyms. However the networks slow reaction to become smartphone compatible was rather late and eventually resulted in a loss of users similar to Myspace. And while we are at communication services, January saw Japan’s Internet monster Rakuten buy the well-known Viber.

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The big challenge for social media attribution

The Way of the Web

It was the same year Facebook launched for Harvard students, the year after the arrival of Myspace, and two years before Twitter arrived. And added it to my Amazon wish list, plus bookmarked it as a film to buy. Back in 2004, a film named Fröken Sverige was released, starring Alexandra Dahlströhm. In March, 2007, I joined Twitter.

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Social Media and IT Security: Adversaries or Partners?

Social Media Strategery

There are very real privacy, security, and policy barriers to social media implementation, and we must actively work with our IT counterparts to develop collaborative solutions. I know many IT professionals who are huge social media evangelists, and I know communicators who are terrified of losing control of the conversation.

Gov 2.0 86