Webbiquity SMM

NOVEMBER 12, 2012

A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).” ” Content marketing is arguably one component of WPO even though it includes offline venues such as print which don’t contribute to web presence. .”

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

FEBRUARY 28, 2011

Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr.

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. Consumer marketing is about mobile, B2B is about content. B2B purchasing decisions in general are taking longer and involving more people on the buying team. DashBurst ). Business 2 Community ). MediaPost ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

MAY 23, 2017

Make it interesting: Mobile gaming. The mobile game app is the perfect example of an idea that is just as educational as it is entertaining. An additional benefit of interactive content is how it can be used in different stages of the customer’s buying cycle to drive conversion. Did anybody say B2B is boring? Dig right in!

B2B 198

B2B Strategy Marketing Microsoft 198

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • Buy his new book ! As technology and buying processes change, SEO evolves. 92% of b2b buying cycles start with search. No, SEO is still not dead yet.

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

SEPTEMBER 10, 2012

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles. ” ‘Nuff said. Abby Bailey. AbbyBailey. Emily Gonzales. EmilysHere.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Webbiquity SMM

SEPTEMBER 4, 2012

After laying the foundation, the book steps through best practices for developing eBooks and webinars; business blogging; marketing through LinkedIn, Twitter and Facebook; making email social; B2B social mobile marketing; and integrating tradeshows with social efforts. ” You have to ask for leads.

B2B 185

B2B Social Media Review eBook 185

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Mobile internet activity is different, however, with the dominant share of time (42%) spent on email, and just 11% on social media. 80% of Twitter use is on mobile devices. How do the audiences differ across various social networks?

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

MARCH 15, 2016

45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. 4: 45 Phenomenal Email and Mobile Marketing Stats. #5: Stratabeat ). Two out of three people read blogs at least several times a week. Stratabeat ). MarketingProfs ). TNW News ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g., Online Reputation Management. 20 Common LinkedIn Mistakes Online Job Seekers Make by New Grad Life.

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

JANUARY 15, 2013

Sarah Schager shares updates on nine post-Timeline Facebook changes, including promoted posts (only for brands with at least 400 fans), changes to how to links are handled within status updates, events, and the inclusion of mobile views in the reach metric (finally). ” Facebook Rants and Raves. Is Google Unstoppable? by MediaPost.

Facebook 192

Facebook Small Business Advertising Hubspot 192

Webbiquity SMM

AUGUST 25, 2015

B2B customers now expect the same range of omnichannel buying options they enjoy as consumers – which is why almost half of B2B buyers (49%) prefer to use consumer websites to make work-related purchases. ( 6: 17 Excellent Email and Mobile Marketing Stats and Facts. #7: And 82% of B2B decision makers think sales reps are unprepared.

B2B 100

B2B Marketing Advertising Statistics 100

Webbiquity SMM

FEBRUARY 7, 2012

Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” And most B2B buying cycles are 70%-80% complete before the salesperson is even aware of the buyer. Social Media and C-Level Executives.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

AUGUST 2, 2010

As advertising is increasingly looked upon with skepticism if not simply tuned out, it’s becoming increasingly difficult to buy your prospects’ attention; it has to be earned. And adoption of mobile marketing is expected to more than double this year, despite recent findings from groups such as Forrester that less than 5% of U.S.

Report 174

Report Social Media B2B GPS 174

Webbiquity SMM

DECEMBER 2, 2014

63% of millennials say they stay updated on brands through social networks; 51% say social opinions influence their purchase decisions; and 46% “count on social media” when buying online. ( leaderswest Digital Marketing Journal ). 10 Mobile Marketing Stats. Over half of all mobile searches lead to a purchase.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

JANUARY 9, 2012

Laurie Sullivan reports on some interesting Twitter statistics, such as that Twitter users now collectively post about one billion tweets per week, and mobile use has increased 182% in the past year. of the remaining 34, 23 responded to the test tweets, with GM, UPS and Best Buy responding most quickly.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

APRIL 23, 2013

While the study focused on Europe, its findings are more broadly applicable, such as that “87% of…buyers look for advice before buying…The first source when doing so: Web searches. The process starts with understanding your prospects’ buying cycle and creating content for the top, middle and bottom of the sales funnel.

Content 223

Content Tips Marketing B2B 223

Webbiquity SMM

NOVEMBER 12, 2013

How do marketers separate hype from reality in mobile? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. Just 11% say social media is highly effective for lead gen, and 1% identify mobile marketing. Between large and small businesses?

Statistics 226

Statistics Social Media B2B Journal 226

Webbiquity SMM

AUGUST 5, 2013

77% of buyers are more likely to buy from a company if its CEO uses social media. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). Facebook = mobile. Half of all mobile web traffic in the U.K. Mobile Marketing Statistics and Facts. internet users are mobile only (includes tablets).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

MARCH 7, 2017

Keep track of your competitors’ strategies, to effectively plan and buy advertising more efficiently. The Search Monitor platform provides real-time advertising intelligence to monitor brand and trademark use, affiliate compliance, and competitive advertisers on SEM, SEO, local search, display, mobile, PLAs, and shopping engines.

Campaign 200

Campaign Tools Social Media Sample 200

Webbiquity SMM

MAY 2, 2017

A marketing intelligence tool that combines SEO features (such as keyword rank tracking and keyword research) with marketing channel tracking (search, email, social media, mobile, and paid) and competitive analysis. Google Review Count: 175. Showcase reviews: SnapApp. 6) Marketing.ai. Google Review Count: 123. Showcase reviews: SnapApp.

Tools 201

Tools Sample Samples Marketing 201

Webbiquity SMM

AUGUST 18, 2012

77% of buyers say they are more likely to buy from a company whose CEO uses social media. 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). MarketingProfs ). eMarketer ). MediaPost ).

Statistics 204

Statistics Social Media B2B Marketing 204

Webbiquity SMM

AUGUST 18, 2012

77% of buyers say they are more likely to buy from a company whose CEO uses social media. 55% access Twitter via a mobile device. Mobile Marketing. billion people now own mobile phones. Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). MarketingProfs ). eMarketer ). MediaPost ).

Statistics 198

Statistics Social Media B2B Marketing 198

Webbiquity SMM

SEPTEMBER 8, 2010

adults say they give advice about purchases on social networking sites, only 17% say they seek out such advice when making buying decisions. Also, nearly half (45%) of all mobile phone owners send text messages on a daily basis. 80% of Twitter use is on mobile devices. 50% of mobile Internet traffic in the U.K

Research 191

Research Social Media B2B Statistics 191

Webbiquity SMM

APRIL 8, 2014

Among them: Does (the) mobile landing (or desktop) page stink? But Leah Lesko here helpfully sorts it all out, explaining the use of, details behind, and tips for sponsored stories, promoted posts, dark posts, Marketplace ads, and mobile app install ads. 20 Quick Facebook Ads QA Steps by FB PPC. Are the targeting audiences too small?

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

AUGUST 16, 2010

Social media has dramatically altered the buying process as well as marketing practices. A collection of short summaries and links to a huge list of posts about Twitter, Facebook, YouTube, mobile marketing and business development. 4 (buy them a book) works well if [italics] you have the kind of boss who actually reads books.

Social Media 200

Social Media Tools Strategy Tips 200

Webbiquity SMM

JANUARY 24, 2012

Erik Deckers advises against, among other social media faux paus, socialcasting, relying on a single network, or, interestingly, “Putting a B2B company on Facebook or a B2C company on LinkedIn…People go to Facebook to chat with family and friends, not to buy industrial adhesives.

Social Media 190

Social Media Tips ROI Nielsen 190

Webbiquity SMM

JUNE 6, 2011

’ | Another special tweet he sent 5/21 @ckburgess I can’t wait to get home from Afghanistan to buy his book, #WeFirst , and not just follow his twitter and blog. Chuck is Director of the Center for Media Research, MediaPost Communications, a NY Times Business best-selling author, CEO of Mobile Future Institute and mobile advocate.

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Webbiquity SMM

APRIL 9, 2012

It works on desktops, laptops, and mobile devices. On mobile devices Hotspot Shield enables data compression, increasing the amount of data a user has under their mobile data plan and thus saving users money on mobile data. Hotspot Shield also protects users from over 3 million malware threats, phishing sites, and spam.

Review 200

Review Tools Social Media Klout 200

Webbiquity SMM

JANUARY 5, 2016

Reaching your ideal customer in all phases of the buying cycle is crucial. A leaked New York Times Innovation Report reviews the publication’s digital strategy, asks big questions and recommends steps to take to keep up with the shifting digital landscape on the content cluttered internet and the distracted mobile world.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

MARCH 11, 2013

While this is true for the universe of all search results, for commercial searches (that is, those searches where a user is looking for information about a product or service in support of a buying decision), clicks on paid results are significantly higher. Content Optimization Beyond Search [INFOGRAPHIC] by eStrategy Trends.

SEO 192

SEO Paid Search Engineering Reputation 192

Webbiquity SMM

NOVEMBER 28, 2011

I don’t buy that one, as in my experience, Twitter pretty much dies between noon on Friday and early Saturday morning.) Almost one-third of all Facebook posts are created from mobile devices. • However, the “most-trusted sources” vary by stage of the buying cycle. And 73% of U.S. Fridays at 4 p.m.

Statistics 219

Statistics Research Social Media B2B 219