Techipedia: Tamar Weinberg
JULY 11, 2013
Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.
Techipedia: Tamar Weinberg
DECEMBER 20, 2011
As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Here a few examples: 77% of the population of the world own a mobile phone. This is a guest post from James Bentham.
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Techipedia: Tamar Weinberg
MAY 12, 2010
And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings.
Techipedia: Tamar Weinberg
MARCH 20, 2012
She’s not ready to buy a tablet right now, but she’s been researching tablets because once she gets her year-end bonus, she’s going to buy one. Her boss has been talking about buying a tablet next week. Is your brand and site optimized? Meet Sally. Like this post?
Techipedia: Tamar Weinberg
JANUARY 17, 2012
If consumers complain about your business, your money won’t be green enough to buy advertising online. As seen in the screenshot below, the store is called out as a “Smart Buy!” Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed.
Techipedia: Tamar Weinberg
JANUARY 31, 2012
A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily. Like this post?
Techipedia: Tamar Weinberg
SEPTEMBER 6, 2012
Create novel content or mobile apps, for example. Get my Internet Marketing newsletter , buy my book, The New Community Rules: Marketing on the Social Web , and subscribe to the Techipedia RSS feed. Bring something new to the table. Be aware of what competitors in the same space are doing, and bring something new to your customers.
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