Sherrilynne Starkie

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Google is refreshing mobile search

Sherrilynne Starkie

Google is launching a visual refresh of the mobile search results page designed to increase transparency on the world’s favourite search engine. Google will be adding more action buttons (buy a ticket, listen to a podcast) and previews to search results cards soon.

Mobile 150
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Top Five: social networks push new shopping features

Sherrilynne Starkie

New templates for collections ads are designed to deliver the rich experience of print catalogues on mobile. Most of Pinterest’s content is business related as users share products they might be interested in buying some day. New dynamic ad categories lets advertisers reach people earlier in their shopping journeys. Mar 26, 2018.

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Top Five: YouTube’s fake news fight

Sherrilynne Starkie

Users can 'buy now'. In addition, Facebook is launching a new Video Creation Kit, which will allow advertisers to incorporate existing images into templates for mobile video ads. The ads resemble normal in-feed ads and they include a “tap to try it on” option to open the AR features. Richer experiences mean better, more effective ads.

News 34
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Native advertising is here to stay

Sherrilynne Starkie

I go to Dell to buy hardware, not words.”. In a Forbes survey of 2,259 people, those viewing branded content were 41 per cent more likely to say they would buy the product. “We We believe native ads are quickly becoming the de facto ad format on mobile and increasingly moving into desktop,” said lead analyst Doug Anmuth in J.P.