Janet Fouts

DECEMBER 30, 2014

They’re not buying homes yet, they’re renting or living with parents. Mobile is the #1 platform of choice and apps like Amazon, Groupon and Shop Kick are top hits. Knowing what motivates each persona to buy allows you to custom target your message to people who want to receive it. They’re social. No excuses.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Janet Fouts

MARCH 5, 2015

I recently jumped on when Brian Fanzo and Daniel Newman broadcasted their #SMACtalk show from the IBM mobile conference. It will be very interesting to see how long Twitter let’s this Meerkat live or if they snap it up and buy it (as they should). What a great way to take advantage of being at a conference.

Video 70

Video Twitter Conference Hashtag 70

Janet Fouts

MAY 4, 2015

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. We love to watch videos that let us feel like we are right there, and it’s easy to make them on our mobile devices.

Video 70

Video Ustream Twitter API 70

Janet Fouts

MAY 4, 2015

Shortly afterward Facebook launched their own app, Riff for mobile devices which allows you to create a video on your device and your Facebook friends can add their own clips to the video creating a collaborative story. We love to watch videos that let us feel like we are right there, and it’s easy to make them on our mobile devices.

Video 70

Video Ustream Twitter API 70