Direct Marketing Observations
NOVEMBER 9, 2012
By your actions of buying smart phones at an alarming rate, by snapping up tablets like they’re going out of style, you have made it known to retailers that these are the new weapons of not only commerce, but online commerce as well. You don’t know this but you are really driving the train. Those times are over.
Direct Marketing Observations
NOVEMBER 23, 2010
10 years ago seems so 10 years ago in the world of search, social and mobile. In the world of mobile, the evolution has been nothing short of dramatic. 10 years ago we were an evolving world of mobile adoption, the mobile handset was a utility for and an extension of the land lane. Take for example search.
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Direct Marketing Observations
JANUARY 8, 2010
When defining the next big think, I am never surprised how much mobile, search and social continue to loom on the horizon. Three-quarters of Japanese social network users access the sites only from their mobile phones. Couple that with Google buying AdMob for $750 million and you can easily see where this is all heading.
Direct Marketing Observations
MARCH 19, 2012
Some recent Accenture research reveals that retailers can respond with mobile capabilities designed to create value for both customers and themselves if they understand who is shopping in their stores, how they shop, and how mobile influences their shopping behaviors. That’s a good decision. Need the data to prove it?
Direct Marketing Observations
JUNE 2, 2011
What happens when you have so many options to do something or buy something or say something or share something in social? There will come a time where we just won’t want to share, chat, upload, download, friend, follow, or like from a social standpoint, a mobile standpoint, and a mobile social standpoint.
Direct Marketing Observations
APRIL 7, 2011
When we add mobile and mobile social to the mix, the old adage of you never get a second chance at a first impression will have never loomed more large. But I do want to possibly buy your product. This is not an if, it’s a when, and it’s already happening. I don’t care about who your board of directors are!
Direct Marketing Observations
OCTOBER 13, 2011
The emergence of tablets and mobile devices has only enhanced our desire to consume digital content. We’re content starved. There’s a problem though. When content producers cannot meet the demands of a ravenous public, things can get ugly and the public walks-digitally speaking. Actually, things already are ugly.
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