Dave Fleet

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Reflections on the changing digital agency environment

Dave Fleet

The (actual) year of mobile. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection. The (actual) year of mobile. 2015 was actually the year of mobile. Mobile use dominates on the older social networks, too.

Mobile 105
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Weekly Reads: Facebook, Marketing Trends and Social Media’s Effect on Stereotypes

Dave Fleet

Betting on News, AOL Is Buying The Huffington Post. AOL buys HuffPo. Mobile commerce will bloom. Let me know about your favourite pieces from the last week in the comments below. Brian Solis: Malcolm Gladwell, Your Slip Is Showing. Marketing will blend promotion and content. Targeting gets even bigger. Netflix pulls out of mail.

Trends 258
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Don’t Be Fooled By Last-Click Analysis Of Social Media

Dave Fleet

Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Once you receive them, maybe you’ll dig around for product information on the recommendation, then look for somewhere to buy it. How did they track referrers, especially those two levels deep?