Buzz Marketing for Technology

article thumbnail

3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile 225
article thumbnail

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S. million, or nearly one in six Americans.

Mobile 225
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again.

article thumbnail

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases. Lower costs? Free shipping?

Loyalty 243
article thumbnail

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys!

B2B 279
article thumbnail

Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

By having a better understanding than ever before of who their customers are, how they buy, when they buy and what they buy, businesses are now able to do everything better. Many factors can change how even your most loyal customers use your site, such as holiday seasons, promotions or just a maturing buying life cycle.

article thumbnail

Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

If you look at the share of mobile search that the Google app has it is minuscule compared to their share of the browser based search market. Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search. It’s almost an unconscious choice for most of us. Tweet This!

B2B 205