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Adam Cohen

Buy

Mobile

10 Reasons Market Research is Critical to Social Media

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Market research has a P&L that includes funds to buy that data, and the skills to sift through it to make meaningful hypotheses about it. Do they share opinions? Do they care what kind of car they drive? Do they use social platforms and if so, how often and why?

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Research Social Media Marketing Retail

I Will Not Write About Old Spice

Adam Cohen

JULY 16, 2010

Is anyone buying more?&# I can’t imagine anyone wants to hear about integration of paid and earned media again, or how ending the video effort quickly adds to the mystique and likelihood of a successful follow-up. I’m also not going to call out the people who are asking, “But is it making Old Spice fall off the shelves?

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Adam Cohen

10 Reasons Market Research is Critical to Social Media

I Will Not Write About Old Spice

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