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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Soon, people are queuing out the door to buy a book, a hot drink, and a snack. Having found where those conversations are happening and what’s being said, marketers use social listening to make smarter decisions.

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How Brands & Marketers Should Navigate the 2020 Election

Likeable

Given how politically timid most brands are, to simply make the mild statement “Black Lives Matter” was cause for celebration for many marketers. At the time of this writing, brand marketers are continually crediting each other in part on the basis of how well they’ve responded. By July, it had become another source of division.

Brands 127
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The Taylor Swift Guide to Creating Compelling Content

Convince & Convert

So how do you apply this to your brand’s content marketing efforts, especially if your fans aren’t teenage girls? First, figure out why customers are buying your product , what are they using it for? Create content that addresses the reason why they want to buy your product (in this example, to take better pictures).

Content 141
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

Social media policy found its origins in the early 2000s as a “blog policy”, little more than a warning of what employees could and couldn’t post on message boards and blogs. But the tone, and message has stayed the same – At work, just don’t. Having the collaboration of HR, legal and marketing is not enough.

Policies 146
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Manage Your Online Reputation in Multiple Languages

Idaconcpts

E-marketers are now more aware than ever of the difference that a good online reputation can make. After all, only one in almost five of all internet users is a native English speaker, so if you’re only communicating in English, you’re missing out on a large market. So, how do you know what your online reputation is in foreign markets?

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Visibility is More About Social Than Search

Proactive Report

Google is severely penalizing sites that are buying links or are invested in private blog networks. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. Message Boards and Forums : Only do this if you’re already someone who loves and uses message boards.

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How to Know if Your Niche Idea Will Be Profitable

Twenty4 Social

If you are looking into getting into the niche marketing business, then it is essential for you to know what makes a niche profitable. ^ Look at Forums and Message Boards. Are You Terrified to Launch an Online Course Nobody Buys–or Uses? How to Know if Your Niche Idea Will Be Profitable.

How To 52