Waxing UnLyrical

JUNE 24, 2019

On the marketing dance floor, influencer marketing is all the craze-because it works. In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. Guest Post by Debbie Friez.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

JULY 12, 2013

So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. Like his free ebook, 25 Secrets – How I Wrote and Marketed a New York Times Bestselling Book. As Jay describes in his ebook, his entire process is a marketing goldmine. Or several. Three things.

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eBook Case Study Consultant Resources 265

Waxing UnLyrical

JUNE 10, 2015

This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. Who Will Buy What You Are Selling? One important clue to your target audience is who currently buys your products, or reads your online materials. Then, conduct research on this target market.

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Content Case Study Consultant Buy 100

Waxing UnLyrical

MAY 24, 2018

During the 2017 training camp, when offensive tackle Lane Johnson said he’d buy fans beer if the team won the Super Bowl, Bud Light stepped in and tweeted “Let’s make a bet. Mary Wascavage is a Philadelphia-based public relations and marketing professional. Win it all and the party is on us.

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Creative Commons Conference LinkedIn Sports 242

Waxing UnLyrical

SEPTEMBER 26, 2012

The concept of converging media continues to heat up, most notably with marketers discussing the dynamics of blending paid, owned and earned media. While the paid, owned and earned concept has been circulated for quite a while now, it’s becoming a common part of the marketing strategist’s vocabulary.

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SEO Publishing Organization Meeting 246

Waxing UnLyrical

OCTOBER 5, 2011

Whether it’s marketing or public relations, I often have people tell me: “It’s different for me. You spend a lot of time calling on the business, trying to get them to buy your product. Go directly around the other “B” to their “C,” so that the “C” tells the other “B” that they want to buy what your “B” has to offer. Balderdash!

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B2B Sports Flickr Retail 206

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. Take this into consideration when selecting a cause (or two)-related marketing campaign. Publicize your work.

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Organization Communities CSR Class 132

Waxing UnLyrical

AUGUST 8, 2019

Make sure, you include your location, contacts and business hours to help people in the vicinity to walk in to buy personally. Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings. Image via Pexels. You can follower on her Twitter here.

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SEO Instagram Exercises Small Business 169

Waxing UnLyrical

AUGUST 22, 2012

A few months ago, my WUL colleague Dan Cohen gave us his reasons to buy Facebook stock , and I agree. Zuckerberg and the other Facebook principals should buy their company back. He does social media management for KimberMedia and does marketing/PR for @bgckids. Google is much more like Apple, Facebook is more like Yahoo!).

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Privacy Facebook Apple Yahoo 198

Waxing UnLyrical

AUGUST 10, 2016

For food and beverage companies, people will likely want to see what they’re consuming before they buy. With Bitly Campaigns , Vissla was able to see that Instagram drove 30% more clicks than an email marketing campaign. You don’t need fancy camera equipment or a lot of experience to build a successful visual marketing program.

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Content UGC Loyalty Hotels 100

Waxing UnLyrical

JANUARY 3, 2012

Your customers don’t just need to know why they should buy from you. They need to know why they should keep buying from you, too. . ” And not in your eyes, but in the eyes of the market you’re targeting. To some, social media marketing is as foreign a landscape as the dark side of the moon.

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Flickr Fashion Apple iPhone 177

Waxing UnLyrical

NOVEMBER 8, 2011

People would still line up at midnight to buy the next amazing gadget that would change their life. The stock market hates surprises. For example, it costs only $14 to buy $1 of profits from Apple. Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. There is, however, a huge danger with this strategy.

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Case Study Apple Study Brands 187

Waxing UnLyrical

MAY 27, 2015

Thought leadership is content marketing that taps into the talent, experience and passion within your business to consistently answer the monumental questions on the minds of your target audience, on specific subject matter. Whole Foods has positioned itself as a leader; it’s not just the corner market and a place to buy food.

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Buy Flickr Apple Authentication 100

Waxing UnLyrical

APRIL 29, 2016

” That’s not surprising, since “influencer marketing” is the buzzword du jour. So it’s also not surprising that for every company or marketer who’s trying to do this thoughtfully , there are tens, if not hundreds, of others, trying to make a quick buck by creating an influencer marketplace.

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Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C4 (Conversation) Case Study: Best Buy Uses Twitter to Enhance Customer Service.

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Case Study Study Training Collaboration 100

Waxing UnLyrical

DECEMBER 17, 2012

” That is where you integrate social principles and a community element into content marketing – and to which you naturally apply good SEO principles – to grow a business that flourishes through attraction and engagement. ” In fact, do yourself a favor; buy two copies, one for yourself, and one to give away.

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Video SEO Consultant B2B 199

Waxing UnLyrical

MARCH 6, 2013

“Oxfam’s Behind the Brands campaign aims to provide people who buy and enjoy these products with the information they need to hold the Big 10 to account for what happens in their supply chains. I may have to stop buying my “Indos” and tea!

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Brands Twine Policies Campaign 246

Waxing UnLyrical

NOVEMBER 4, 2015

They call these, ‘I want to know/go/do/buy’ moments. One thing he said that stood out for me is that PR pros don’t buy stock headlines, why do we use so many stock photos? He’s president of a consultancy, Martin Waxman Communications , writes a monthly column for Marketing Magazine and is one of the hosts of the Inside PR podcast.

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Waxing UnLyrical

JUNE 27, 2012

It took me just 24 hours to gather advice from my friends and family and decide which car to buy (unlike how my dad used to endlessly agonize over the same decision). And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.”

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Social Media Campaign Flickr Buy 227

Waxing UnLyrical

DECEMBER 21, 2018

In what ways do you want the behavior of your audiences to change – their thinking, their behavior, their buying pattern? There are many different methods, templates and tools in the marketing and public relations worlds which will get you started with planning in order to develop communications strategies. Are there smaller goals?

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Strategy Analysis Collaboration Small Business 220

Waxing UnLyrical

AUGUST 4, 2011

The surprising part is that marketers are confused as to why campaigns like this rub audiences the wrong way. As PR and marketing professionals, it’s our job to know that a well-crafted message does two things: gets the attention of our intended audience, and persuades our audience to take an action (buy, click, or share something).

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Insurance Price Campaign Flickr 240

Waxing UnLyrical

NOVEMBER 2, 2017

Kristie noted why this is so important for companies to know and understand: A4: Smart companies realize buying power of females (of all ages) and depict them accurately and respectfully #measurepr. PR’s use of images in content marketing and social must be equally guarded. link] #measurepr. abxindex #measurepr.

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Research Advertising Questions Communities 193

Waxing UnLyrical

MAY 15, 2018

The most popular trends recognized by the survey for the next 12 months included storytelling at 79%, content marketing (71%) and thought leadership (67%). Marketing efforts are being automated, increasing the volume of messages and content being pushed out. Image: Jason Rosewell via Unsplash. Creative Commons CC0. A former U.S.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

SEPTEMBER 20, 2012

He provides a graph of the diffusion of innovation, showing exactly the numbers necessary for a brand to go from special-interest to mass-market gotta-have trend. The goal of your brand is buy-in. I’d been searching for to feel confident my thoughts to follow aren’t completely off-track.

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Flickr Trends Buy Brands 194

Waxing UnLyrical

JANUARY 25, 2016

Why: “Brand strategy is one of those things that most marketers don’t often think about on a day-to-day basis,” writes Ashley Taylor Anderson for Ceros. Why: “When you use content to market your business or solution, how can you make sure that content is cutting through all that clutter?

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Strategy Consultant Software Campaign 100

Waxing UnLyrical

APRIL 9, 2012

There is a banner ad for audible.com with a picture of Steve Jobs trying to get me to buy his book. sees a tweet about my book and buys a copy for her sister, who loves mysteries, and sends her a Kindle version. What I wonder is why Facebook, in its marketing plans, doesn’t give me an option of paying for their service?

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Facebook Virtual World Exercises Class 206

Waxing UnLyrical

JULY 13, 2016

But I am smart enough to realize that a company’s marketing, advertising and public relations efforts—my efforts—have a direct and attributable effect to the bottom line of my company. Studies often tell us the more engagement consumers have with a company, the more they will buy. Handle your company’s email marketing efforts?

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Metrics Advertising Campaign Education 100

Waxing UnLyrical

JUNE 5, 2018

Because organic reach is continuing to dwindle, paid advertising is becoming an integral part of #nonprofit marketing. On how nonprofit marketers can get buy-in from management to use a paid ad strategy: A4: Provide data that supports the need. Let your data explain the need!

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Hosting Creative Commons Analytics Case Study 140

Waxing UnLyrical

MARCH 11, 2016

shonali A4: Depends on how much buy-in you have. In April, the #measurePR chat will focus on influencer marketing; best practices, relationship-building, and, of course, how to measure your efforts. Might need a bulldozer in some situations. A4: Learn to analyze data and see the good, the bad and the ugly.

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Meeting Comparison Banking Retail 100

Waxing UnLyrical

NOVEMBER 30, 2012

With health care lagging behind only the oil industry in regards to adopting social media, there’s an opportunity for communication and marketing professionals to pave the way, whether you work inhouse or as a consultant. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency.

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Health Care Social Media Insurance Education 279

Waxing UnLyrical

NOVEMBER 9, 2015

If you’re buying a particular product, it says something about you,” says Lisa Caprelli as she introduces some things to think about if you’re “wondering why branding matters.” Why: “Content marketers need to be more like meteorologists than fortune tellers.

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Conference Construction Training Consultant 100

Waxing UnLyrical

OCTOBER 28, 2016

Our kick-butt guests included: Brandon Andersen , Chief Strategist at Ceralytics; Janet Fouts , CEO of Tatu Digital Media; David Klein , Director of Marketing at ClickTime; and Fay Shapiro , Publisher at CommPRO Global Inc. The October 13th edition of #measurePR focused on measuring content. LISTEN #measurepr. They may often be different.

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Content Comparison Consultant Banking 100

Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer. content!), the June #measurePR chat followed suit. As did Samantha M. :

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Content Journal Adwords Consultant 100

Waxing UnLyrical

OCTOBER 24, 2016

I’m currently working as the Director of Communications and Marketing at Teach For America – New York. I work at a large nonprofit and part of the challenge is getting everyone to understand what I do and to get buy-in from them. Why do you care about Social PR? I am obsessed with storytelling.

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Delicious Banking Sports Education 100

Waxing UnLyrical

DECEMBER 13, 2011

Also discussed was measurement’s problem with “attribution uncertainty” – the inability to track what compelled a consumer to buy, or a reader to share something. Holding true to form, we did beat up on Klout a bit – not many fans in the measurement crowd. Birds of a feather…”. Don’t miss it!

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Communities Klout Trends Analytics 169

Waxing UnLyrical

OCTOBER 6, 2011

When you dig even deeper into the demographics, it becomes obvious that a lot of the prime audiences for my dad’s business — the people most likely to buy used furniture in quantity — aren’t spending their time on Twitter. Thursday Bram offers content marketing through Hyper Modern Consulting , as well as more traditional writing services.

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Social Media Platform Tips MySpace 203

Waxing UnLyrical

MARCH 21, 2012

is to increase sales, obviously you need them to buy more of your product/service, or more people to buy it, or both. You looked at what the business objectives are, and then decided how you would use various communication and marketing vehicles to achieve those objectives. Based on these, what do you need people to do ?

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URL Exercises Campaign Analytics 226