Social Media Strategery
OCTOBER 3, 2018
In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. This article originally appeared in MediaPost.
Social Media Strategery
APRIL 3, 2014
For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. The traditional buckets of marketing, advertising, and public relations seem so quaint now. Weber Shandwick created MediaCo , a new unit focused on content marketing, native advertising, and digital media buying.
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Social Media Strategery
MARCH 1, 2018
The worst scenario is when a reporter is interested in a story but is only willing to run it if you buy ad space, too. Are those headphones really a best buy for Christmas, or did the publication include them because of that headphones ad that’s also in the issue? It’s marketers who view this as another extension of native advertising.
Social Media Strategery
NOVEMBER 24, 2010
Teaching a New Media Director how to get the UnderSecretary’s buy-in for some social media effort is just a stepping stone. We should stop aspiring to become New Media Directors where we have to fight for leadership buy-in, and instead aspire to become the leaders ourselves. Sounds a little less glamorous now, right?
Social Media Strategery
APRIL 1, 2013
In another Fast Company article from January, they state that “brands, marketers believe, ought to start acting less like things and more like people, and they should engage traditional humans, their consumers, in dialogue.” If you come out, I’ll buy the drinks.
Social Media Strategery
JANUARY 14, 2017
They were buying our consultants’ specialized expertise, unique experience, or both. In the agency world, though, our clients tend to buy the stuff our people produce. One of the complaints agencies have about marketing their people is there’s a lot of turnover and they need flexibility to switch out people as needed.
Social Media Strategery
OCTOBER 15, 2012
You can read multiple books for marketing your business on Pinterest. You can buy thousands of Facebook likes. There are more than 5,000 books on social media marketing. Now, all that's given way to marketers, consultants, and gurus whose only goal is to get people using social media. There are Google+ master classes.
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