Small Business Mavericks

MAY 13, 2012

One of the biggest benefits to social media marketing is the low cost. At least, it’s one form of marketing that doesn’t need big dollars thrown at it. This really does level the playing field between big business and small business.

Social Media 126

Social Media Marketing Small Business Loyalty 126

Small Business Mavericks

AUGUST 24, 2011

Successful Internet marketers know you can’t stick to one tactic online and hope to succeed. Today’s post is a highlight on three online marketing tactics that have been proven to work over and over again for most marketers who try them. Those tactics are: E-mail marketing. Add it to other tactics that work.

Marketing 177

Marketing Tools SEO Social Media 177

Small Business Mavericks

APRIL 23, 2011

» Let The Grocer Teach You E-mail Marketing What can a grocer possibly know about e-mail marketing? While it’s technically true that groceries are something that everyone has to buy, it’s also true that they have plenty of choices in where to get their groceries. And that’s why marketing is important.

Marketing 173

Marketing Case Study Press Release Small Business 173

Small Business Mavericks

APRIL 26, 2013

Online marketing has increasingly grown since its inception in the early 1990s. Built entirely for sharing images, marketers have used it to embrace the challenge of sharing product images and driving traffic to their websites. People like to see what they are buying before they buy it. Images are great marketing.

Marketing 93

Marketing Small Business YouTube Buy 93

Small Business Mavericks

FEBRUARY 12, 2013

For starters, if you don’t see SEO as an intrinsic part of your overall marketing efforts, then there is a disconnect somewhere. The goal of marketing is to increase your bottom line. And you want your old customers to buy new products. That’s why you have a marketing strategy.

SEO 93

SEO Marketing Engineering Buy 93

Small Business Mavericks

OCTOBER 29, 2013

You were supposed to go out, buy links, pay for link strategies, and get your link house in order. Many SEO’s treated links like they were the most important thing about online marketing. When Google came out with the Penguin update, suddenly, all the link builders decided to focus on content marketing.

Strategy 101

Strategy Content Marketing Small Business 101

Small Business Mavericks

DECEMBER 8, 2014

What Does Mobile Do To Your Marketing Plan? Every time someone clicks on your ad from their phone…every time they search for your hours from their tablet…every time they use an app to buy a great deal they see advertised while waiting in line…that’s being on the wireless highway.

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Wireless Marketing Mobile Directory 98

Small Business Mavericks

JUNE 12, 2014

Cynthia Boris of Marketing Pilgrim makes a good point in her discussion of the way Millennials check their smartphones 43 times per day, and other interesting facts. This is a big difference from how marketing used to work. In the old days, the customer was fairly passive until your marketing got them motivated to go out and buy.

Marketing 87

Marketing Mobile Small Business Survey 87

Small Business Mavericks

JULY 22, 2015

Do you know what the most effective Internet marketing is? ” Or someone might ask, “Which Internet marketing tactic gets the most results?” The most effective Internet marketing is the set of tactics that support a strategy customized for your particular business. Internet Marketing is Content Marketing.

Marketing 70

Marketing Survey Newsletter Questions 70

Small Business Mavericks

JULY 22, 2013

Content marketing is the new buzzword. For some people, content marketing is about creating online content, slapping it on a website somewhere, building links to it, and sharing it on social media. Content marketing is really about two things – pushing and pulling. Then you need to impel them to buy.

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Content Marketing Proposal Small Business 98

Small Business Mavericks

MAY 9, 2014

” I was kind of puzzled by that, because email marketing is still one of the most effective ways to continually connect with customers who have indicated they want to hear from you. If you are not sure what you want your email marketing to do, it might be time to get an Online Marketing Health Check-up and see what is possible.

Marketing 79

Marketing Construction Journal Small Business 79

Small Business Mavericks

MAY 6, 2015

The Reach, Engagement, and ROI of Content Marketing vs Native Advertising is the subject of new research just given to us on Moz. Researchers took a data-driven approach, comparing the efficacy of native advertising to content marketing. challenges of content marketing are the need for long-term investment and publisher partnerships.

Research 70

Research Advertising Content ROI 70

Small Business Mavericks

JUNE 5, 2014

In another example, does your customer service department know what marketing is doing? You will profit more from a loyal customer who keeps making small purchases and tells their friends about your business than you will from one customer who buys the most expensive item once but never comes back because the experience annoyed them.

Health Care 87

Health Care Marketing Analysis Advertising 87

Small Business Mavericks

MARCH 30, 2011

What You Can Learn From Web TV » 5 Current Internet Marketing Trends With Staying Power Trends come and go, but not all trends end up going. Mobile Search – Seriously, mobile phones have hit the market big time. Blog Marketing – Blog marketing came on strong, then it dipped. I mean, it slowed down.

Trends 156

Trends Case Study Press Release Marketing 156

Small Business Mavericks

NOVEMBER 14, 2011

If you troll the social media websites – Facebook, Twitter, LinkedIn, Google+, and various social bookmarking websites – you’ll find a lot of online marketers just posting links to their content. But what if these marketers took a different approach? You’ll be marketing your business indirectly.

Social Media 98

Social Media Social Bookmarking Marketing Project 98

Small Business Mavericks

MARCH 25, 2011

Facebook Experiments With Real-Time Advertising » Facebook Is Entering The Q&A Market Facebook has decided it’s time to start a Questions feature based on an astute observation: Like many of our products, Questions originated as people began using Facebook in a new and unexpected way. Are you buying it because I’m not.

Small Business 104

Small Business Facebook Case Study Press Release 104

Small Business Mavericks

DECEMBER 7, 2017

You want the first impression to lead to a buying decision. The reality is that you are far too close to your own business to subjectively look at it as an outsider—and that’s crucial if you want to create marketing that will resonate with customers. People aren’t just buying your product or service.

Small Business 70

Small Business Cost Banking Buy 70

Small Business Mavericks

SEPTEMBER 18, 2014

Did you know that 45% of the population controls 70% of the wealth but isn’t really being effectively reached in digital marketing? Jennifer Lonoff Schiff shared 9 Digital Marketing Strategies to Woo Baby Boomers in her article on CIO and she makes some valid observations.

Comparison 107

Comparison Privacy Buy Strategy 107

Small Business Mavericks

MARCH 5, 2014

Case studies are an underutilized method of marketing, even today in our fast-paced online world. That’s because people rely on the eyewitness of others to make important decisions regarding products and services they buy. Either way, next to trying the product yourself, case studies are the best marketing money can buy.

Case Study 101

Case Study Study Small Business Buy 101

Small Business Mavericks

APRIL 9, 2015

We marketers like to speak a lot of trust. Your audience wants to buy from you. Let the market speak. Trust your audience with buying decisions. In the age of the Internet, people can and will research products before they buy them. Market Research audience e-commerce marketing trust'

Buy 70

Buy Research Process Products 70

Small Business Mavericks

OCTOBER 23, 2013

But, like always, many consumers still research products online and buy in brick and mortar stores. Here’s a short sampling of holiday shopping stats that show how important social media is for promoting local brick and mortar stores: 65% browse online and buy off line. Social Media holiday shopping social media marketing'

Social Media 101

Social Media Statistics Sample Samples 101

Small Business Mavericks

SEPTEMBER 2, 2015

Because if you provide them the necessary information about products on your website, then they will likely buy from you. There is also a certain percentage of customers who will buy a product directly from your website once they finish their research. In many cases, they buy something else. See what’s going on?

Products 70

Products Forums Buy Research 70

Small Business Mavericks

JANUARY 6, 2014

Why should anyone buy from you? If you are selling a product, tell them to buy and give them a way to do it. Small Business Internet Marketing call to action content conversions landing pages opt-in Unique Selling Proposition' If you can’t answer that question, don’t go any further.

Small Business 119

Small Business Newsletter Buy Campaign 119

Small Business Mavericks

JUNE 29, 2011

It seems that most marketers are still counting clickthroughs as if that is all that matters. You don’t buy anything. Having a visitor show up on your website and look around without buying anything is like visiting the supermarket without making a purchase. Serious marketers measure their responses. Of course not.

Metrics 164

Metrics Newsletter Buy Sites 164

Small Business Mavericks

JANUARY 5, 2015

You see the term “sales funnel” many times in marketing. But in another way, a funnel is not really what you are using in marketing because the traditional funnel puts everything into that container and not everyone who hears the message will buy your product. Think Backwards.

How To 70

How To Small Business Buy Products 70

Small Business Mavericks

OCTOBER 23, 2012

Have You Started Your Online Christmas Marketing Yet? These numbers mean three things for businesses – online and offline: If you haven’t built an online presence yet, then you’d better start thinking of marketing your business online and presenting consumers with buying options on your website.

Retail 98

Retail Buy Report Strategy 98

Small Business Mavericks

FEBRUARY 20, 2012

Every time a new social media site comes online, marketing people try to find ways to use it to advantage. It’s their job to look for marketing opportunities at every opportunity. You could write it off to marketing costs, however, there is still some expectation of a return. Paying for tweets is not new.

Small Business 107

Small Business eBook Reputation Buy 107

Small Business Mavericks

NOVEMBER 6, 2014

The comic book ad starts to look pretty silly because you know from experience that muscle strength doesn’t come from buying something; it comes from doing something. Noah Kagan shared How One Marketing Blog Tripled Its Email Subscribers With 3 Simple Strategies on Copyblogger recently. Do What Gives The Best Results.

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List Exercises Small Business Strategy 102

Small Business Mavericks

MAY 1, 2015

There have been interesting changes in many of the demographics marketers are accustomed to targeting. Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. Instead, they are embracing progress and using it to buy what they want.

Retail 70

Retail Mobile Engineering Buy 70

Small Business Mavericks

JANUARY 31, 2012

Social media can be a great marketing tool when things go right. A recent article looks at McDonalds; yes, we’re talking about the famous golden arches, which experienced the highs and lows of social media marketing, all in the one campaign. You can sit back and harvest the results of that viral marketing campaign.

Campaign 168

Campaign Social Media Hashtag Reputation 168

Small Business Mavericks

MARCH 8, 2012

If you think carefully, how many visitors actually buy from you the first time they visit? It’s not until their second, third, or seventh, visit that they actually buy. Those who are ready to buy generally do so unless your price, product or service is very poor. For most online businesses, it would be very few.

Statistics 98

Statistics Buy Engineering Price 98

Small Business Mavericks

DECEMBER 27, 2012

More and more, online marketers are integrating social media with e-mail marketing , but the integration may not necessarily be what you think. Here are three ways you can incorporate social media with your e-mail marketing and two of them are probably something you haven’t thought about. Keep it short.

Social Media 121

Social Media Newsletter Social Networking Buy 121

Small Business Mavericks

DECEMBER 4, 2014

We just got past one of the most intense weekends for marketers — the official start to the holiday shopping season. This year, a nice overview of who won the marketing contests can be found over at Marketing Pilgrim. Whether you celebrate Christmas or not, this is the time of year to shop.

Mobile 98

Mobile Banking Overview Small Business 98

Small Business Mavericks

APRIL 19, 2013

Instead, someone in their marketing department thought it would be a good idea to buy fake reviews. Not only did they buy positive reviews of their own products, but they purchased negative reviews of the competition. Don’t buy fake reviews! Samsung is in hot water. And the sad part is it was completely avoidable.

Reputation 96

Reputation Review Buy Products 96

Small Business Mavericks

NOVEMBER 6, 2013

Amazon had cornered the market and Barnes & Noble was just getting into it. But people will still buy clothes online and have them sent to their homes. The world is changing, and the way we market our products is changing too. Small Business Internet Marketing Blockbuster digital marketing Netflix'

Small Business 105

Small Business Retail Fashion Buy 105

Small Business Mavericks

JULY 5, 2012

The brick and mortar retailer, however, can market themselves online and take payments off line – even in cash – which gives you a stealthy advantage over your online counterparts. Encourage your customers to buy local – from you. The options are a credit card, wire transfer, or online pay service such as PayPal.

Retail 161

Retail Compete Small Business System 161

Small Business Mavericks

NOVEMBER 22, 2013

Affiliate marketing is a great way to increase your revenue opportunities. Scour the affiliate networks, but don’t buy every sales pitch. Small Business Internet Marketing affiliate marketing niche marketing' Become a recognized authority, then you’ll have the clout to recommend products.

Products 98

Products Affiliate marketing Affiliate network Compete 98