Mindjumpers

AUGUST 31, 2010

» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Suddenly you grasp where to spend your marketing time and money.

Tools 210

Tools Marketing Nielsen Social CRM 210

Mindjumpers

SEPTEMBER 7, 2010

to market themselves even more. 2: Get vanity URLs Start by scooping up vanity URLs on sites like Facebook and Twitter and buy your domain name. So if you connect and market your business in an honest way, this can include new supporters for your product or brand. Do you have any tips to add? Please, let me know!

Social Media 247

Social Media Tips Marketing Domain Name 247

Mindjumpers

JUNE 1, 2011

So next time while buying a laptop, we would remember to check if it has the latest Intel core 2 processor! Personally, I feel this is a really innovative way to create awareness about a product, which customers do not directly use and is more sort of B2B.

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Examples B2B Privacy Marketing 187

Mindjumpers

OCTOBER 10, 2012

People can click through and buy these items off of Facebook,” Facebook said in a statement, according to Reuters. The new ‘Want’ button will give brands the opportunity to identify the fans who have a real intention to buy their products. What does it mean for brands? Expand fan base and product awareness.

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Facebook Patterns Retail Buy 260

Mindjumpers

NOVEMBER 23, 2011

One of the challenges for a lot of marketers I talk to when getting the executive buy in, is formulating a clear “that’s the value – that’s what is in it for us” Social is a new component in the business landscape. The Buy In! Similar Posts: Get Executive Buy-In on Your Social Business Program. Are you into data?

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Data Nielsen Buy Loyalty 182

Mindjumpers

JUNE 5, 2013

With the rich pins, brands can include real-time pricing, availability and info on where to buy products. There are three types of rich pins: Products: Brands can include real-time pricing, availability and info on where to buy items. See examples. Similar Posts: Will The New Pinterest Analytics Convince More Brands To Start Pinning?

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Features How To Guidelines Price 240

Mindjumpers

OCTOBER 4, 2010

With a new social media implementation, French Connection aims specifically on making it easy and amusing for their customers to buy their clothes. You get advise on how to wear the different garments and you just have to click on the garment to buy it. Here is another great use of some of these elements. So what’s that?

Fashion 187

Fashion Disqus Buy YouTube 187

Mindjumpers

AUGUST 31, 2012

People do not buy what you do, they buy why you do it. Similar Posts: Editorial Planning for Facebook Marketing. Not only is this recommendation valid when you develop social applications, it’s also important to keep in mind when creating content to share on your page. What you reflect is what people want to connect to.

Communities 232

Communities Loyalty Apple Conference 232

Mindjumpers

OCTOBER 1, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Facebook Marketing Drive Sales Diesel Kicks Ass With New Campaign! The really loyal fans are probably the best marketers you’ve got. H&M has created a page, where you easily go from fashion entertainment to buying their products.

Social Media 279

Social Media Fashion Disqus Communities 279

Mindjumpers

FEBRUARY 9, 2011

In relation to customer relations, the infographic stresses the point that people are more likely to recommend or buy from a brand that they follow on social media. Similar Posts: Social Media Marketing Policies and Education: The Employee Perspective. Take a look yourself. Click image to view large -.

SocialCast 247

SocialCast Company Social Media Policies 247

Mindjumpers

JUNE 22, 2012

The main purpose of the Skittles Blue campaign was to launch a new colour of Skittles’ sweets and to create a hype in the UK market of people increasingly eager to buy it. Videos and photos showed a smooth launch of a new product – right up until the point of transporting it from the factory in Czech to the UK market.

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

NOVEMBER 16, 2011

You need to provide that insight to the executive level of your company in order to get their buy-in. Similar Posts: Get Executive Buy-In on Your Social Business Program. Because social is so much more than a tactical media, you will be able to tie your strategy for using social to the High Level Strategy of your company.

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Strategy Nielsen Loyalty Cost 239

Mindjumpers

JANUARY 9, 2015

An increasing number of agencies are now offering global Social Media services to their clients to help them succeed, e.g. managing multiple Facebook communities across several markets for global brands. Social Shopping – 2015 will probably make you consider adding social “buy buttons”. Case Study: The Local Stories Project.

Trends 100

Trends Case Study Communities Class 100

Mindjumpers

MARCH 22, 2011

According to Facebook Marketing Solutions page , Starbucks has obtained a lot of success because of being very active on Facebook and regularly updating its page and rewarding fans with special offers. What To Remember In Social Media Marketing & PR. Facebook ranks first – and then YouTube and Coca-Cola.

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Facebook Case Study Overview Social Media 258

Mindjumpers

DECEMBER 11, 2012

They will often buy virtual goods and services. However, the networks are changed to better fit the Chinese user and market in several ways. Sometimes, they will go to an Internet-cafe. They don’t mind slow speeds or ads. They are very loyal to a given services once they know it. Their preferred services are 9158.com, com, hao123.com

Social Media 254

Social Media Privacy Nielsen Social Networking 254

Mindjumpers

APRIL 28, 2011

At the show, some of the best examples of international social media marketing will be presented and awarded. The Bees Awards was created to grant recognition to the best Social Media communications and marketing practices. Best Marketing Within Social Games. Best Social Media Marketing Theory. Best Reputation Management.

SMS 170

SMS Social CRM Reputation Campaign 170

Mindjumpers

OCTOBER 11, 2011

If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1. Something for free (for example, ‘enjoy a free dessert if you buy an appetizer and main course’). This of course also means that the potential for brands are growing.

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Foursquare Brands Discount Tips 254

Mindjumpers

JANUARY 4, 2012

The Purpose: What is your overall purpose and objective of using social media – is it a part of the marketing mix or is the purpose to create new opportunities for your business: Tactical – often traditional campaign thinking. Get Executive Buy-In on Your Social Business Program. Executive Series: Social Data Is An Important Key.

Social Media 228

Social Media Nielsen Campaign Strategy 228

Mindjumpers

AUGUST 19, 2010

Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency? If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities?

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Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency? If it’s a marketing department initiative, who will maintain it for 6 months, most likely not marketing. How do we integrate the project into other communication, marketing or company activities?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

JANUARY 17, 2011

What’s special about Monki is that they don’t do any traditional marketing – at all. As their content is not depending on other things than their individual style and likes, it’s a fact that a positive review from a girl with around 200,000 unique readers a month is something an advertising budget cannot buy.

Fashion 265

Fashion Industry Social Media Vimeo 265

Mindjumpers

JUNE 27, 2012

Major brands such as Asos and Domino’s Pizza have already made use of Blippar as a sales channel. Read the blog post here.

Engagement 257

Engagement Mobile Buy Team 257

Mindjumpers

MARCH 29, 2011

It markets itself as a social network, which lets users share their product experiences. Should I buy it? However, another one has joined the team – and this one is called “ The Chicken ”. The Chicken” is a German website based in Berlin and it applies a Foursquare model to product and brand discussions. What kind of product is this?

Sites 198

Sites Products Foursquare Blogosphere 198

Mindjumpers

DECEMBER 6, 2010

The sacrificing of the celebs digital lives has the purpose to get fans and followers to buy their lives back and thereby raise money to the fight against HIV/AIDS. It’s cool to see that social media marketing can be used to make things better and that they take the responsibility that comes with the influence.

Social Media 220

Social Media Technorati Fashion Campaign 220

Mindjumpers

DECEMBER 9, 2015

And it remains the fastest growing market for social networks in the world. Social media platforms have been a melting pot for running promotional campaigns for e-tailers understanding the different user behavior attributes, interests and changing buying behavior patterns. Video is The New King of Content Marketing.

Social Media 100

Social Media Trends Mobile Social Networking 100

Mindjumpers

MARCH 5, 2014

And while we are at communication services, January saw Japan’s internet monster Rakuten buy the well-known Viber. In the wake of LINE’s success it is highly anticipated that Rakuten now wants a piece of the communication pie through flash marketing- pushing coupons and sales offers on Viber.

Social Media 200

Social Media Mobile MySpace Trends 200

Mindjumpers

JANUARY 25, 2011

So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions. When users see their friends liking something og checkin in somewhere, it will increase traffic to the page or place.

Facebook 254

Facebook Sentiment Advertising Feed 254

Mindjumpers

MAY 4, 2011

Social, is not a cheaper alternative to your other marketing channels. The advertising you might be buying into, yes, that does only cost you less than $5-10 in total. It costs, because you have hired good people who do good work that takes time, and it costs. It is an ignorant, but growing, assumption that social media is cheap.

Social Media 258

Social Media Cost Resources Advertising 258

Mindjumpers

AUGUST 21, 2012

When fans are given the option of buying from you or your competitor, it’s likely that they will go to the brand or product they know and trust. If you manage to actually create the strong connection between your business and customers, it’s possible to increase not only fan loyalty but also user activity. Gamification: Why Play?

Communities 182

Communities Brands Loyalty Activities 182

Mindjumpers

FEBRUARY 26, 2014

And while we are at communication services, January saw Japan’s Internet monster Rakuten buy the well-known Viber. In the wake of LINE’s success it is highly anticipated that Rakuten now wants a piece of the communication pie by flash marketing coupons and sales information on Viber. Similar Posts: None Found. I forgot to categorize'

Social Media 113

Social Media MySpace Trends Energy 113

Mindjumpers

APRIL 22, 2011

People can walk in from the street and talk to us, try our product and eventually buy it.”. We are looking for the smartest people within product marketing, communication and user engage ment, if you want to join our team let us now&# , Jon says. In addition, Jon tells us that this kind of launch carried along great success.

Startup 195

Startup API Foursquare Conference 195

Mindjumpers

OCTOBER 6, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. They use them to prepare their buying journey, listening to their peers, actively seeking advice and reading what other people think about your business, brand, products and services. Your website is the hub of your marketing activities. Where do you start?

Social Media 243

Social Media Tools Marketing Forums 243

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. It aims to help CMOs and social media strategists think about organizing and optimizing social marketing in the context of building the Social Funnel above the traditional marketing funnel.

ROI 219

ROI How To Marketing Proposal 219

Mindjumpers

JULY 12, 2010

Like Mindjumpers, he is associated with Social Marketing Forum. Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. It’s a mistake to think that the identification of people who have ‘influence’ is exclusive to social media marketing.

Influencer 216

Influencer Forums Reputation Blogger 216

Mindjumpers

MARCH 27, 2013

People don’t buy what you do; they buy why you do it. Put Content Marketing at the Heart of Your Brand Strategy. Community Management Content Marketing Facebook Marketing & Communication Social Media Social Network Visual content content marketing social content Social Design' Show passion.

Content 264

Content Patterns Communities Loyalty 264

Mindjumpers

JULY 20, 2012

But when Facebook users ‘like’ a post or a product, it doesn’t necessarily indicate an intent to buy. A Want button, however, removes the ambiguity about whether a user just appreciates and ‘likes’ a product or whether they actually have a real desire to buy it. Marketing prospects.

Brands 217

Brands Adwords Facebook Policies 217

Mindjumpers

NOVEMBER 14, 2012

A landscape that holds a promise of great marketing potential to brands if approached correctly. This means that when considering whether to buy a product or not, consumers today will not initially search the brand’s Facebook page for information. Report: Social Marketing Is More Than Just Likes [Report]. On the contrary!

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Meeting Social Media Social Networking How To 267