Direct Marketing Observations

DECEMBER 2, 2011

Guest Post from Chris Doster from Digital Response Marketing Group. As a “newbie” to the digital marketing space, I may only have a “surface level” comprehension of this ever evolving profession, but I know my customers…. So do I have all the answers for the fledgling social media marketer, of course not.

Content 184

Content Banking Skills Software 184

Direct Marketing Observations

JANUARY 12, 2011

Even those of you who are marketers or that work for brands forget that you are the demographic. How do you want to be marketed to? permission based marketing? Sometimes I forget that buying power is shifting to us. you are your demographic. Are you down with personalization? Disruptive technologies? Flip the situation.

Buy 138

Buy Brands Marketing Content 138

Direct Marketing Observations

JANUARY 30, 2012

According to a study from Accenture , comScore , and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers, visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The static website is dead long live the static website.

Retail 152

Retail comScore Loyalty Study 152

Direct Marketing Observations

MARCH 30, 2012

.” (Full disclosure-Accenture is a client of mine) Though Accenture Interactive is talking about relevance of scale for the enterprise the underlying theme remains unchanged-when you or I are marketing, conversing, buying, shopping, or selling-relevance is the tipping point in the transaction or transformation.

Conversation 162

Conversation Buy Social Media Tips 162

Direct Marketing Observations

APRIL 19, 2011

Or marketing either online or offline? All of them make sense, but when I think of intensity in digital/social media marketing, I think of focus. So I thought, can we make a correlation between P90X and social? The answer is absolutely. Let’s take a quick look. Variety is a two way street. Consistency.

Sports 159

Sports Buy Social Media Conversation 159

Direct Marketing Observations

FEBRUARY 24, 2012

I am a marketer that sells cowboy hats or western hats. Will you buy from my site? Let’s assume that your peeps straddle the lines of friends, family and business contacts, so the results or likelihood that there will be content from these people about western saddles may be 50/50. You continue to search for info about saddles.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

OCTOBER 13, 2011

But there is a simple reason why they (marketers in general) have this burning desire to push out as much digital content as they can-whether it’s theirs or not. As the tablet and smart phone markets continue to expand, so will the amount of water downed re-used content. There’s an ulterior motive happening here.

Content 220

Content Smart Phone SEO Yahoo 220

Direct Marketing Observations

JANUARY 8, 2010

Couple that with Google buying AdMob for $750 million and you can easily see where this is all heading. But as the barriers to search and social and mobile continue to be broken down, I cannot help to think that the following is not true to some degree… Tags: SEO/SEM seo social media marc meyer mobile Mobile marketing Search.

Mobile 162

Mobile SEO Social Networking Buy 162

Direct Marketing Observations

MAY 16, 2011

Search drives the intent or consideration to buy, and social locks up or seals the intent and turns it into a conversion. Interestingly, the research show that search alone is still a powerful tool in online buying intent, behavior and research. In a recent GroupM Search and comScore study this has pretty much been verified.

comScore 182

comScore Influencer Survey Study 182

Direct Marketing Observations

APRIL 12, 2011

Why do people buy your product? Why do you buy one product and not the other? Why do people hate you or your company? Why do people love your product? Why do people quit using your product? Why do people talk about your products and company ? Qualify the why and then you can begin to understand the motivation of intent.

Buy 175

Buy Products Company Social Media 175

Direct Marketing Observations

JUNE 10, 2011

At the least they, the brands, should be mining all of my demographic, social and personal data so that they can target market to me out the wahzoo. Again though, what do I get out of that besides the product that I may buy.

Brands 166

Brands Buy Engagement Data 166

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. That’s cool. So where is the opportunity?

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

NOVEMBER 15, 2011

Tom: “Maybe I should buy Famous shoe brand x shoes and walk to work, it would be quicker!” ” According to eMarketer , Marketers know that building a Facebook page is not just about collecting “likes” but building relationships with fans and getting them to share and discuss brand-related content. What’s new?”

Conversation 187

Conversation Brands Banking Compete 187

Direct Marketing Observations

OCTOBER 27, 2011

Every day we’re faced with free and I hate it… Marketers throw free around like it’s confetti. Does giving stuff away for free make you eventually buy stuff? The point- we have created free markets for free which is a flawed model right out of the blocks. Consumers snap up free stuff because it’s free.

Compete 162

Compete Case Study Social Networking Small Business 162

Direct Marketing Observations

MARCH 21, 2016

The entertainment industry is now built upon “Jenga” blocks of streaming services, subscription services, platforms for buying, sharing and saving music. So the balance is playing your music, marketing your music and selling your music. in a nutshell. What’s changed since then? Artists can do it but it’s tough.

Social Media 100

Social Media Fashion Eventful Industry 100

Direct Marketing Observations

OCTOBER 3, 2011

On the web, we as digital marketers and change agents, worry that the sites, applications and networks that we build, share and promote aren’t intuitive enough. Everything seems hard the first time we do it doesn’t it? Until it no longer ceases to be difficult and then it becomes innate, routine and sometimes mundane.

Applications 148

Applications Social Networking Sites Buy 148

Direct Marketing Observations

FEBRUARY 8, 2011

I found this odd and yet this one thought was not lost on me even at that young age-I thought that my dad was trying to buy my affection. It was just marketers trying to sell something. Some of which I was not even interested in nor had I asked for. I remember thinking that why couldn’t he just spend more time with me?

Brands 162

Brands Loyalty Buy Conversation 162

Direct Marketing Observations

NOVEMBER 2, 2010

Marketing was marketing and technology was, well, technology and never did the two meet. Interestingly enough though, the buying cycle is getting longer, not shorter. Without all the improvements in technology, manufacturing had many barriers to entry which reduced your choices. Fast forward to today.

B2B 199

B2B Patterns Comparison Compete 199

Direct Marketing Observations

APRIL 26, 2011

Users can buy the deal with a credit card, or share it or like it. The new service is Facebook’s latest attempt to tap into the multibillion-dollar market for daily deals online and additionally adds the element of commerce as well as further keeping their users “in network&# on Facebook. .

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

FEBRUARY 17, 2012

An empowered customer who wants to buy from a business that doesn’t get “it” means nothing to that business-it’s just a lost opportunity to that business. Today’s empowered consumer has too many tools at their disposal to make an informed and educated buying decision. No one wins.

Buy 143

Buy Education Activities Groups 143

Direct Marketing Observations

JUNE 14, 2011

THAT is much different than buying followers on Twitter. In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. That’s not really a short cut.

Aggregator 143

Aggregator Comparison Discount Curation 143

Direct Marketing Observations

NOVEMBER 2, 2012

Another prevalent business model in the online world is to build a product or service, give it away for free while trying to make money on people buying “other” things while in your store. One of the most prevalent business models in the online world is to build a product or service and then give it away for free.

Posterous 162

Posterous Tumblr Flickr WordPress 162

Direct Marketing Observations

FEBRUARY 18, 2011

Can they produce a compelling action on someone to buy product? Can they influence people to buy stuff? We have Justin Bieber , Lady Gaga , Britney Spears , Kim Kardashian, Ashton Kutcher , Ellen, Katy Perry, Taylor Swift, Oprah, 50Cent, Ashley Tisdale and Selena Gomez. 12 Celebrities from the world of entertainment. Immensely popular.

Social Media 168

Social Media Influencer Sports Buy 168

Direct Marketing Observations

FEBRUARY 19, 2010

That paragraph comes from a post I read this morning from Adam Singer about digital marketing not scaling in which it struck a nerve that had deadened for me as of late. If you want to me to use, test-drive or buy your social media solution regardless of what it is-I want to see that you are actively playing in the social media space.

Social Networking 138

Social Networking SEO Social Media Organization 138

Direct Marketing Observations

JANUARY 21, 2011

If you’re new to social media marketing, you might feel like you’re a little late to the game. And why does mediocrity prevail for those marketers that have been doing it awhile? It’s why the beginners have waited and it’s a great excuse for those marketers that have been coming up short. What is the reality? Too fast it seems.

Social Media 166

Social Media Social Networking Class Case Study 166

Direct Marketing Observations

JANUARY 27, 2010

Because people keep buying them. Tags: Myspace Social Networking blogging change agents digital marketing social media beth harte jason falls marc meyer second life Social Networks todd defren. I’m always looking for the new tool. I’m looking for what I haven’t found yet, We all are. Social media is no exception.

Social Media 143

Social Media MySpace Social Networking Sites 143

Direct Marketing Observations

MAY 20, 2011

It’s community based and people based and not sales based.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

AUGUST 5, 2011

Lack of belief or Buy in from Leadership. But the real reason a lot of digital strategies fail isn’t because of a dearth of good ideas or talent, it’s because of 5 things inherent in a lot of organizations. They are in descending order of importance. Turnover coupled with leadership vacuum. Red Tape/Politics/Hidden agendas.

Strategy 162

Strategy Analytics Organization Buy 162

Direct Marketing Observations

FEBRUARY 25, 2011

I know it’s based on The notion of group buying shares and likes and tweets but still…Can we be that precise on the value of a share or a tweet? Next we have some data by Emarketer in which it was reported that US marketers will spend $3.08 If we were, I would think much more would be happening in this space and business.

Facebook 178

Facebook Social Networking Widget Advertising 178

Direct Marketing Observations

FEBRUARY 9, 2010

Comcast said it would buy NBC. In just 10 years, our century-old mass-market media model has given way to a new structure dominated by the economics of one. Customers now take their opinions directly to the market. The contraction of mass-market media has brought plenty of pain. Reader’s Digest declared bankruptcy.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

MAY 2, 2012

You want to buy a product online so you do a search and you click on the first result and it doesn’t load quick enough, so you go to the second result. Forever being about 3-4 minutes. Why are we so impatient? Maybe these examples will help. You’re surfing the web and a page doesn’t load quick enough so you try another website.

Mobile 156

Mobile Buy Examples Products 156

Direct Marketing Observations

JUNE 2, 2011

What happens when you have so many options to do something or buy something or say something or share something in social? I was reading an article on MSNBC recently about Groupon and the tag line to the piece was the following: “When everything’s social, nothing is.&#. Which gave me pause to think. I actually think so.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Direct Marketing Observations

JANUARY 19, 2010

this gets broader input and incorporates all departments from the start which will make ultimate buy-in that much easier. I tend to disagree however as it allows you to understand the market better and, done correctly, will provide additional direction for your RFP.

RFP 159

RFP RFI Social Media Proposal 159

Direct Marketing Observations

MAY 6, 2011

You could spend the majority of your time within your company trying to get buy in and roll out a social media initiative and get nowhere because of “the silos&#. And they’re still being used in some cases. They’re built to last and withstand the elements. How do you break down silos ?

Organization 164

Organization Buy Social Media Company 164

Direct Marketing Observations

JUNE 23, 2011

Some of the likely examples that you may be aware of, are of course Zappos, Cisco, Dells, Best Buy, Home Depot, P&G, for example. All great poster children for corporate social success and the list continues to expand.

Social Media 200

Social Media Posterous Collaboration Course 200

Direct Marketing Observations

MARCH 8, 2012

I may have to sift through a search result that incorporate’s my Circle’s random observations, musings, photos and videos of violins, when what I was looking for was where I could buy one in my city that was inexpensive and durable.

Organization 156

Organization Policies Privacy Google 156

Direct Marketing Observations

JANUARY 3, 2011

Google buying YouTube awhile back might have seemed curious to some but now it looks like a brilliant move. I don’t think anyone anticipated YouTube being known primarily as a search engine, let alone the #2 search engine behind Google, but clearly the masses have spoken. At thend of the day we still do ALOT of searches on everything.

Trends 221

Trends YouTube Engineering Video 221