Dave Fleet

JULY 26, 2010

Employee Social Influence Marketing Guidelines. Interim protocols for online media participation. Use of social networking, microblogs and other third party websites. Editorial Guidelines. British Telecom. Social Media Guidelines. Social Media Policy. Chartered Institute of Public Relations. Code of Conduct. Internet Postings Policy.

Policies 419

Policies Resources Liveworld Social Media 419

Dave Fleet

JANUARY 17, 2011

The Age of Persuasion: How Marketing Ate Our Culture (via @DoctorJones ). The New Rules of Marketing and PR – David Meerman Scott (via @ruthings ). Buyology: Truth and Lies About Why We Buy – Martin Lindstrom (via @Michaelynch ). In Defense Of Food – Michael Pollan (via @slowfoodist ).

List 382

List Banking Flickr ROI 382

Dave Fleet

DECEMBER 2, 2010

The PR person becomes a client, just as someone buying ad space is a client of the publication selling the ads. When companies allocate marketing budgets to PR, advertising, interactive and social programs, they make a decision on how to allocate those resources to get the best results.

Blogger 371

Blogger Compete CPM CPC 371

Dave Fleet

MAY 24, 2011

In marketing – where all is a funnel down from eyeballs to wallets and the space and time is finite – SOV provides insight into whether your message is drowned by the competition’s. Knowing what your competitor’s SOV in a market is, let’s you know what kind of resources they are pushing forth.

Metrics 353

Metrics Widget Sentiment Resources 353

Dave Fleet

FEBRUARY 16, 2016

They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection. This shift is particularly noticeable in the consumer goods space, where economic factors and the overall health of the sector are coming into play: Marketing budgets are shrinking.

Mobile 105

Mobile Trends Compete Loyalty 105

Dave Fleet

OCTOBER 5, 2011

The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask?

Influencer 321

Influencer ROI Metrics Klout 321

Dave Fleet

APRIL 5, 2012

But I’m going to take a leap of faith and hypothesize that the chances of someone responding with “okay, I’m buying whatever terrificness you’re selling,” are slim to none. Consequently, I gave up on this experiment early on so I don’t have anything that would come even close to a projectable sample.

Health Care 370

Health Care Advertising Posterous Sample 370

Dave Fleet

APRIL 11, 2011

On the other hand: The talk is replete with broad, unsubstantiated false assumptions about the subject matter at the heart of the talk, i.e. marketing. They all hated everything we do and recommended no-one ever buy our product, but who cares? There’s a reason we know his name – he’s good at what he does.

Film 279

Film Hosting Company Project 279

Dave Fleet

MAY 16, 2011

Market intelligence and insights. Once you receive them, maybe you’ll dig around for product information on the recommendation, then look for somewhere to buy it. For example, today I asked Twitter whether I should buy a LiveScribe pen so I could capture my notes in Evernote : ?. Top-of-mind awareness.

Social Media 366

Social Media Analysis Tweetdeck Report 366

Dave Fleet

JANUARY 21, 2021

The Trust Barometer focuses on broader societal issues, but this year’s data touches on something I’ve been speaking about with our clients for several years now: There is an ongoing dearth of trust in the digital marketing field, and especially – but not only – in the social media space. This year is no different.

Privacy 397

Privacy Eventful Compete Report 397