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How to build brand loyalty that lasts

Sprout Social

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

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8 ways to leverage short-form video (and how to get buy-in)

Sprout Social

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. It’s a great opportunity to build brand loyalty.” And brand loyalty matters.

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The Decision Journey: New Insights from Reddit Research

Convince & Convert

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over.

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Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Loyalty & Advocacy Content for the Customer Journey. If people are already using your hashtags during the buying process, be sure to reward them by sharing their photos on your channels! If you’ve built an audience who consistently buys your product, creating content that encourages repeat reviews is a great idea.

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Employee advocacy stats to secure C-level buy-in

Sprout Social

Securing C-suite buy-in is essential to getting any new project off the ground. Advocacy also invites your current employees to be stewards of your brand, fostering a sense of ownership, loyalty and belonging. The post Employee advocacy stats to secure C-level buy-in appeared first on Sprout Social.

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7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

Known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, giving her legions of loyal fans worldwide—fans who are eager to buy her music, concert tickets, and products. Jackie Huba is the author of the new book, Monster Loyalty: How Lady Gaga Turns Followers into Fanatics.

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Bye Bye Buy Buttons | Social You Should Know

Ignite Social Media

As we get ready to say goodbye to 2016 we’re also saying Bye Bye Buy Buttons, checking out my big 2017 Facebook “Prediction” and taking a look at Snapchat’s big move with the NFL. Bye Bye Buy Buttons. Earlier this year, Digiday reported that buy buttons weren’t taking off on platforms like Instagram and Pinterest.

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