Dave Fleet

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Want to get better at social media? Ask “Why?”

Dave Fleet

Other times that might be increasing loyalty; other times it might be gaining product insights. “The conversation” and “engagement” are just means to that end.” ” We’re operating in a field which is still full of kumbaya and hugging.

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Reflections on the changing digital agency environment

Dave Fleet

While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint. Side point – this may be leading to an erosion of broader trust in social networks ).

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