Razor Social

NOVEMBER 29, 0002

There is nothing wrong in investing in audience growth tactics if you have a process of converting that audience ( see our PRISM funnel). This doesn’t means to say they are not interested and they won’t buy from you. You need to continuously build your audience. Specify the alerts you want to receive.

Analytics 89

Analytics Social Media How To Analysis 89

Diva Marketing Blog

NOVEMBER 16, 2011

From Klout scores to Twitter followers, many people are struggling with the idea of importance. This is a senior function that reports to management that processes authority to make decisions …” (p160). That’s the power and freedom of new media and self expression is the ante to buy into any social network.

Klout 78

Klout Social Media Social Networking Influencer 78

ProBlogger

SEPTEMBER 26, 2011

The people in a profitable niche for major companies tend to be decision makers, consumers or influencers in the buying process, for either highly priced items (like cars, technology, travel or finance), or highly consumed items (like food, health products, household goods). Influence: Klout Score: 70. 12,000+ Tweets to date.

Company 49

Company Travel Airlines Blogger 49

Convince & Convert

FEBRUARY 10, 2010

They also have a nice integration with Klout – the leading service to gauge Twitter influence – automatically including Klout scores for each person. Export your email subscriber or customer database to Flowtown, and you’ll know in minutes what percentage of your audience is on Facebook or some other social outpost.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Convince & Convert

AUGUST 24, 2012

Another is sort of consumer-influenced analytics , obviously Klout being the only thing in that quadrant. People are starting to buy the courses. You need to go buy this course.” That’s a manual process and it adds a lot of time to the process of producing these courses. It’s exciting, man.

Social Media 115

Social Media API Training Class 115

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • Buy his new book ! As technology and buying processes change, SEO evolves. 92% of b2b buying cycles start with search. They can be gamed.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

MAY 24, 2012

Did you buy, Jim? Jim : That leads me to believe… what you said right there though is that are people buying the stock because they’re fans, or are they buying it because they’re a good business decision? I deal a lot with the human brain, psychology, why people buy, why people click, why people choose.

Yammer 114

Yammer Badge Privacy Communities 114

Convince & Convert

AUGUST 26, 2010

I like the at-a-glance usefulness of this one that shows the people that have tweeted about your company, organized by Klout score (See my post about Klout and online influence mining here). Surprised to see my name is in that Klout chart! The standard charts and graphs are entirely useful. No problem.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

JANUARY 31, 2011

The author makes an intriguing case, but I’m not sure I buy it (particularly given that he follows over 1,300 people on Twitter). Somewhat surprisingly, Klout scores appear to have little correlation with retweet rates. Then again, do you really need more followers? How to Do Lots of Other Things on Twitter.

Tools 193

Tools Twitter Tips Hubspot 193

Webbiquity SMM

AUGUST 28, 2012

What’s the best process for developing a social media marketing plan? Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Convince & Convert

MARCH 22, 2012

Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I’m not looking at Klout scores.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

Jay: It’s the hubris of the content marketer to believe that, “Once we’ve consumed this amazing content, we’ll be ready to buy.” They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. I’m not looking at Klout scores.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 6, 2012

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. Jay: That’s always what they want to see in the proposal process. People would be violent in there.

Klout 122

Klout Influencer Case Study Proposal 122

Techipedia: Tamar Weinberg

JANUARY 5, 2011

These 8 steps are clear-cut and will guide you through the process. How to Hire Social Media Strategists (Creativity Unbound): Edward Boches of Mullen takes a tactical approach toward hiring for social media — and for him, it’s not just about Klout or following numbers. He explains his process and motivations.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

APRIL 9, 2012

It’s great to find a tool that automates some little process or provides a new capability you’ve been looking for, and fun to find a tool you didn’t even know you needed. Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement by WindMill Networking. ALOT. ** 5 STARS.

Review 200

Review Tools Social Media Klout 200

Techipedia: Tamar Weinberg

JULY 7, 2010

The thought process likely was that he wouldn’t get caught. Their social media efforts were spearheaded by a guy who looks like a nice dude, but after studying his personal Twitter feed, it was almost the same kind of thing: the process was almost wholly automated. However, following their home Twitter feed was really difficult.

Social Media 251

Social Media Klout Influencer Feed 251

Convince & Convert

JULY 9, 2010

I recently got chose as an influencer by Klout ( [link] ) and Virgin Airlines to take a free round-trip flight. [link] 40deuce Taking it from the online to offline is always great to make the whole “influencer&# thing more real.

Influencer 122

Influencer Ustream Authentication Social CRM 122

Hootsuite

MARCH 31, 2020

Click-through rate, abbreviated CTR, is a measure of how many people who view a social post, ad, or other piece of content click through to read more, buy, or take some other action. Klout was a social tool that gave social media users a “klout score” out of 100 to define their level of online influence (or clout). See Metric.

List 145

List Social Media HootSuite URL 145