The Realtime Report

NOVEMBER 26, 2019

We know AT&T has a big nut to pay off after buying WarnerMedia but…. Source: MoffettNathanson LLC, Nielsen Offset – To make up for the shrinking audience (audience spells more ad $$$), cable companies have made a not-too-subtle move to keep profits up by adding to the ad load and increasing costs to advertisers. No kidding!

Advertising 113

Advertising Nielsen Buy Products 113

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. The Oscar buy is also about leveraging the investment on Facebook and Twitter. Where do you start? points from 22.5 percent one year ago.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Convince & Convert

APRIL 22, 2010

Couponing on Facebook, “make us a haiku and win&# contests, and most branded iPhone apps fall into this category. – [link] [link] Kim Nielsen Good post from @jaybaer on breaking down the discussion of social media by outcomes. link] A must read for marketing executives. Thanks @jaybaer! |

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129