Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Nor are they only those bearded hipsters who never look away from their iPhone. Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Social media consultants are not masters of the dark arts. Here’s a look at what they bring to a job. They are strategic advisors.