Josh S Peters

article thumbnail

How can we help the older generation “catch up”

Josh S Peters

Brandon Hasins Have them buy Apple products. Three of my four grandparents use Mac's and two of them carry iPhones. Initially they were frightened because their iPhones didn't come with guides, but they soon found out that guides aren't necessary!

eBook 100
article thumbnail

The GAP, ROI, and Awareness

Josh S Peters

Acquisition / Lead Generation – These types of campaigns are used to gather information (like email addresses, profiles, home addresses, etc) with the goal of winding up with a list of people who are most likely to buy from you. No CTA to buy anything or click on anything that injected you into a sales funnel.

ROI 100