Convince & Convert

AUGUST 10, 2010

The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Josh S Peters

FEBRUARY 5, 2013

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. p.s. Sometimes your customer research will influence changes in your goals or even create new ones. Thanks for reading, Josh S Peters.

Strategy 186

Strategy Wiki Sysomos Widget 186

Bill Hartzer

MAY 26, 2010

This is one of the best tools around because it allows you to smoothly, and discreetly uncover the most prominent opinions of top influencers in the social media arena. are having a major influence towards the online perception of your brand. This information can be used to improve products and increase profits.

Cymfony 152

Cymfony Social Media Tools SM2 152

Webbiquity SMM

FEBRUARY 11, 2016

Showing your site’s security certificate in key areas of your site is a great idea as well, since new customers tend to need proof that will quell their fears before they buy. Don’t let a social media crisis catch you off guard by using social media monitoring tools like Sysomos. Horror #2: The Sneaky Social Media Crisis.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Razor Social

MARCH 30, 2016

They could be talking about buying a relevant product or service or asking questions about it. Influencer Monitoring. Relevant Influencers drive conversation and action so they are an important part of social media. They had a campaign involving influencers such as David Beckham (footballer) and Beyonce (singer).

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Convince & Convert

SEPTEMBER 21, 2010

Research: How do people talk about your industry and who are the influencers? To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). How can your brand participate in this space most effectively? Second – Are there any special types of information you’ll need?

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. So, I’ve started to look at followers per tweet as a metric that focuses on the efficiency of time spent.

Twitter 126

Twitter Metrics Social CRM Consultant 126