influence 
Proactive Report
JULY 3, 2011
Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. What is new is how connected we are and how fast the information moves along the social graph.
Laurel Papworth
MAY 6, 2013
ChompOn, a group-buying site similar to Living Social and Groupon, recently revealed that at the end of a purchase, if the customer “shares” the purchase on Facebook, it’s worth $14 to their business. It’s worth noting that Facebook shares are worth dramatically more than tweeted links. Twitter: @silkcharm.
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Convince & Convert
AUGUST 10, 2010
The tsunami of data being created, collected and parsed every second of every day now makes influence identification instantaneous, and possible from the comfort of your desk chair. Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining.
Buzz Marketing for Technology
SEPTEMBER 22, 2008
Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) The new ad model will be about creating social brand loyalty by creating Social Branded Applications that allow users to interact with your brand attributes.
Convince & Convert
JANUARY 13, 2011
The obvious potential here is talent recruiting, in both finding potential employees and examining their online social graphs. They can see how connected and networked those people are online and how they make use of the available social channels. 6 Critically Undervalued Social Media Success Metrics.
Convince & Convert
APRIL 28, 2010
Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. population.
Proactive Report
AUGUST 15, 2009
Our social graph will be part of all our online activity – whether we’re shopping, traveling or searching. Similar to the way Amazon personalizes our experience, our social graph, and reviews from people we know and trust, will be incorporated into search results. Integrate social into your website now.
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