A 6-point framework for maximizing influencer marketing ROI
Sprout Social
OCTOBER 31, 2023
Influencers play a growing role here—these digital trendsetters help brands establish credibility with target audiences while extending their reach. ROI is a critical proxy for gauging effectiveness, not to mention a jumping-off point for future budget asks. Let’s cover three reasons why influencer marketing ROI matters: 1.
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