Keyhole.co

NOVEMBER 2, 2023

Influencer marketing is a powerful tool for businesses to connect with their target audience. Micro-influencers particularly, are known for their highly-engaged following and niche-specific audience. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email.

Influencer 52

Influencer Tips Collaboration Campaign 52

Kikolani

JUNE 21, 2017

You hear the term, “ Reputation Management ” and what comes to mind? But, have you taken the time to sit down and think about Reputation Management? Somehow, the term “reputation management” doesn’t have the best reputation. The way they think about a brand’s reputation has changed.

Reputation 87

Reputation Review Wikipedia Small Business 87

Keyhole.co

MARCH 28, 2023

Influencer marketing is that new kid on the block who has become extremely popular and for all the right reasons. With content marketing as its father and social media marketing as its mother, influencer marketing turns out to be a game-changer. You can capitalize on these opportunities while building an influencer marketing campaign.

Influencer 52

Influencer Strategy Marketing Collaboration 52

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

Influencer 145

Influencer Trends Marketing Guidelines 145

Sprout Social

OCTOBER 23, 2018

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products.

Buy 111

Buy Instagram How To Geotagging 111

Kikolani

JUNE 21, 2017

You hear the term, “ Reputation Management ” and what comes to mind? But, have you taken the time to sit down and think about Reputation Management? Somehow, the term “reputation management” doesn’t have the best reputation. The way they think about a brand’s reputation has changed.

Reputation 74

Reputation Review Wikipedia Small Business 74

Keyhole.co

JUNE 2, 2022

The easiest way to achieve this is through social media influencers – those that have thousands or even millions of followers on their social media profiles. Influencer marketing is a strategy you should know about if you’re a marketer. What is influencer marketing? How does influencer marketing work in B2B?

B2B 59

B2B Influencer Marketing ROI 59

Ignite Social Media

NOVEMBER 17, 2021

The FTC Finally Cracks Down on Influencer/Brand Disclosure Abuses. Facebook’s Poor Reputation Will Lead To Regulation and Poor Adoption of New Products, Even if They’re Good. At the same time, as Meta releases new products their own poor reputation will hurt adoption. Those 700 organizations are now legally on notice.

Social Media 208

Social Media API Reputation Compete 208

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer 104

Influencer Social Media How To Campaign 104

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Social media programs, when executed strategically, play a vital role in shaping brand experiences for complex buying groups, and various buyer personas.

B2B 69

B2B Social Media Strategy Reputation 69

Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. Brands such as Lululemon, Amazon, Spotify, and Chewy have developed reputations for getting social media customer service right. social listening”).

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

JANUARY 11, 2024

From social media mentions to searches, these metrics reveal the extent of your brand’s presence and influence. That’s the power of brand awareness—it shapes both recognition and perception and influences every customer interaction. Is the influencer partnership driving more brand mentions and positive sentiment online?

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms. How to Identify Social Media Influencers.

Influencer 111

Influencer Social Media How To SEO 111

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. With the right social media tools, you can generate key insights into your brand’s reputation, strengths, and weaknesses.

Social Media 62

Social Media B2B Sentiment How To 62

Twist Image

JUNE 17, 2016

Influencer marketing is all the rage right now. Multi-million dollar businesses are being built around how to connect brands with influencers. There is nothing unique or different about influencer marketing. Still, there is such a thing as real influencer marketing. . Brands see this as a new form of marketing.

Influencer 40

Influencer Marketing Blogger Reputation 40

Webbiquity SMM

JANUARY 30, 2020

Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services. Harness the Power of Influencers. Another popular strategy to boost your brand’s engagement on social media is to partner with influencers. Get Your Timing Right. Image via Instagram.

Brands 159

Brands Airlines Hashtag Influencer 159

Visually SM

JANUARY 10, 2021

People who say good things about your brand can influence others to become loyal consumers. We are in the age of influencers, after all. It turns out that as much as they have a great impact on the audience, influencers are paid. Unlike the relationship with influencers, with advocates, there is an organic process.

Company 130

Company Brands UGC Reputation 130

Ignite Social Media

MARCH 23, 2020

Revisiting influencer content: We’ve seen very high engagement on influencer content that recognizes the situation tastefully. And while tacky isn’t the way to go, many people seem to recognize that influencers are also small businesses being hurt by this. Turn off your media buys if you’re not sure.

CPM 175

CPM Social Media CPC Sample 175

Social Media Strategies Summit

FEBRUARY 18, 2021

Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. Now, consumers don’t even need to leave the platform entirely but can buy directly from social media. You can simply look at a social media post and click on the product you like to buy it.

Trends 195

Trends Social Media Authentication Instagram 195

Later

SEPTEMBER 15, 2020

This year has seen a shift with brands publicly taking accountability for a lack of diversity in influencer marketing. We asked 4 Black creatives to share their experiences and speak about the importance of diversity in influencer marketing. Here’s what they had to say: Why Brands Should Have Inclusive Influencer Marketing .

Influencer 65

Influencer Travel Marketing Instagram 65

The Realtime Report

AUGUST 16, 2021

Leverage the power of existing customers: Your business, your reputation, and your customers before the outbreak of pandemics are your key strengths. Maximum users like to read reviews on Google My Business listing profiles besides the other reputed review websites like Indeed, Yelp, Glassdoor, etc.

Strategy 172

Strategy Marketing Guidelines Review 172

Sprout Social

JANUARY 23, 2024

as a reference to speculation that Swift might be announcing the release of her re-recorded album Reputation. In their recent brand trip to Ghana, the brand captured (and had creators and influencers capture) content they’ve been repurposing across social. Spokespeople and influencers must fit your brand and audience.

Report 110

Report Brands Library Sentiment 110

Oktopost

NOVEMBER 6, 2023

Here’s why it’s making a difference: The B2B buyer journey has changed The dramatic shift in the B2B buyer journey has driven decision-makers away from sales reps and towards social media to research solutions and make their buying decisions, with 75% of B2B buyers preferring a rep-free sales experience.

B2B 84

B2B Team Conversation Education 84

Sprout Social

MAY 9, 2023

It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Reputation management When it comes to brand reputation, let’s be honest, there are some things in your control, while some just aren’t. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

JULY 22, 2021

Gen Z prefers to build connections with their existing community and people like influencers, whose buying advice they trust over brands. So much so, 79% of Gen Zers say they would purchase after seeing an influencer recommendation. Partner with influencers to create content that promotes lifestyles Gen Z wants to attain.

Social Media 140

Social Media Survey Influencer Buy 140

Keyhole.co

APRIL 2, 2024

You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. Use to: Measure your brand’s visibility and influence in a specific market. Use to: Discover insights into brand perception and reputation.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Many times, terms like social listening, social monitoring, and reputation management, are used interchangeably. Social listening is a form of reputation management, aiming to understand the “why” behind the feedback posted.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time.

Examples 59

Examples Brands Sentiment Reputation 59

Pixlee

JANUARY 12, 2017

When modern brands try to find powerful, cost-effective marketing solutions, they inevitably decide that social media influencers are the key to furthering their message authentically and successfully. How Does Influencer Marketing Work? Social media influence marketing hits both targets. Establish Your Credibility.

Influencer 40

Influencer Social Media Reputation Authentication 40

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. It requires a great understanding of buying patterns, culture and society. Kevin Vicker , Social Media and Online Reputation Specialist at Children’s Hospital of Colorado, predicts that vertical video will become the standard format in 2022.

Social Media 145

Social Media Marketing Social Media Management Trends 145

ProBlogger

OCTOBER 24, 2017

Here on ProBlogger, we have a lot of tips on influencer outreach – how to reach out to influencers and pitch to them. Here are just a few of the resources we have available: How to Approach Influencers in Your Niche (podcast episode). How to Grow Your Blog by Interviewing Influencers. Here are nine of them. #1:

Influencer 48

Influencer Reputation eBook SEO 48

BeingOptimist

OCTOBER 18, 2023

Invest in creating informative, engaging, and valuable content that naturally attracts links from reputable sources. Avoid buying links and link exchanges solely for SEO purposes and using automated link-building software. Avoid buying links and link exchanges solely for SEO purposes and using automated link-building software.

Google 40

Google Collaboration How To Reputation 40

Sprout Social

MAY 19, 2021

The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%). The broader your audience, the more opportunities you have to expedite consumers’ buying process. Your review strategy can make or break your online reputation. Recommend a brand (76%).

Engagement 136

Engagement Brands Review Influencer 136

Hootsuite

JANUARY 13, 2022

UGC is used across all stages of the buyer’s journey to help influence engagement and increase conversions. Audiences will quickly sniff out the false sentiment, which could seriously damage your brand reputation. Increase conversions and influence purchasing decisions. More cost-effective than influencer marketing.

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. You might even read online reviews before you buy, to make sure you’re getting exactly what you expect.

Discount 126

Discount Marketing How To B2B 126

Oktopost

DECEMBER 22, 2019

Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. You might also discover influencers in your market and industry while they’re just starting to make a name for themselves, giving you the chance to develop beneficial relationships with trusted voices.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

JULY 26, 2023

It helps you find a targeted audience that’s more likely to buy from your brand. Brands that constantly post valuable, useful, or entertaining content will become more embedded into a target audience’s mind, making them the first brand they think about when buying a new product. -Xerox brought in an astounding $1.3

Strategy 52

Strategy Tips Buy Activities 52