Remove influence
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Understanding the Nature of an Event Using Social Analytics

Techipedia: Tamar Weinberg

The tools to track events to this level of granularity (parts of a day) are not available in most of social analytics platforms I have worked with, but Radian6 Insights has the necessary breakdown to analyze events such as the storm today or the Netflix outrage (where I examined Twitter only). Twitter Influential Steven DiMartino.

Analytics 164
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The Gamification of Social Media

Social Media Marketing

You can earn money (their currency is "Eaves") by buying other people and you can see your own worth rise by getting other people to invest in you. That's a much more realistic and informative way to gauge influence, rather than a simple one-dimensional score such as Klout. How do brands get involved? What do you think?

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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

Use a social media listening platform like Radian6, Trakur, Sysomos, etc. If applicable build your content calendar around buying cycles and yearly / monthly events pertinent to your customers. p.s. Sometimes your customer research will influence changes in your goals or even create new ones. Thanks for reading, Josh S Peters.

Strategy 186
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Social Media and Your Ever-Expanding Brand

Socialized

Companies try to make feature distinctions, but far more important is customer service, selection, price, and the buying experience. If you’re a larger company, look into more sophisticated monitoring tools like BuzzLogic or Radian6. There are a few exceptions, like Apple and Bang and Olufsen. Consider PCs.

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iGoogle Finished – what’s your favourite RSS Dashboard social media monitoring?

Laurel Papworth

I teach classes on social media monitoring – computer classes – and the students set up iGoogle to find and monitor Media, blogs, Twitter, Facebook, images, key influencers, keywords, CEO and brand mentions and so on. Now that iGoogle is retiring , I need another free service to teach social media monitoring – know of one?

RSS 86
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6 Parts of Your Company That Should be Listening to Social Conversations

Convince & Convert

That’s wisdom from Radian6 CEO Marcel Lebrun (disclosure: Amber’s employer ) about the changing dynamics of communication via the Web, and the importance businesses need to place on paying attention to discussions online via social media listening. Pre-buy the Book and be One of 10 Lucky Winners. Executives and Management. .

Company 140
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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

This week, I will go a bit deeper into one of the first steps to generate the knowledge that can get you a buy in from the c-level for your social media efforts: Listening. Get Executive Buy-In on Your Social Business Program. Last week, I wrote a about the importance of data. Present the insights to the relevant business units.

Data 239