Webbiquity SMM

JANUARY 24, 2023

Collaborating with microinfluencers Image credit: Malte Helmhold on Unsplash Influencer marketing has grown to play a major part in social media marketing initiatives. For instance, filters that allow a beauty brand’s audience to test out a new product are actually effective at helping people make positive buying decisions.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

NOVEMBER 12, 2019

Per Sprout Social , “When customers feel connected to brands, more than half of consumers (57%) will increase their spending with that brand and 76% will buy from them over a competitor.” At the very least, all influencer brand mentions should be acknowledged. It’s not only customers talking about your brand online.

Brand Monitoring 155

Brand Monitoring Brands B2B Review 155

Webbiquity SMM

MARCH 31, 2020

After all, enterprise decision makers buy things, Often big, expensive things. Maybe, if Jack Dorsey and the Twitter marketing team of Leslie Berland and Gap Kim start taking business influencers and professionals seriously. But there are far too many of the other kind on open Twitter; the hateful, banal, the self-absorbed.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

APRIL 30, 2020

The key to getting more clicks is having relevant followers who are prospects to buy your products or services. This is especially important if you want to find authentic influencers. Many Instagram “influencers” have fake followers and want to sell their Instagram account.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

JUNE 7, 2010

through co-creation and crowdsourcing ) and customer service ( Best Buy and Comcast for example) to human resources (outstanding HR tweeps: Sharlyn Lauby and Alicia Arenas ) and sales groups. The first is for the sales team to understand what their own company is doing with social media, and how customers and key influencers are responding.

Social Media 160

Social Media Crowdsourcing Technorati StumbleUpon 160

Webbiquity SMM

MAY 24, 2016

The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. They’re adopting buyer personas , content targeting and matching content to stages of the buying cycle. The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter).

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

JANUARY 31, 2019

Take Dacia , which after looking at previous data, decided to start using targeted boosted posts based on where users were in the buying cycle. In this case, word of mouth marketing and influencer marketing are your best tactics to stay relevant. Are you adopting influencer marketing best practices ?

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

JUNE 30, 2011

Third, while you can certainly buy many types of products from companies (e.g. books from Amazon, coffee from Starbucks, electronics from Best Buy), there are many products and services that purchased from individuals, even though there may be large company behind them. You should, of course.

Social Media 188

Social Media Brands Plaxo Insurance 188

Webbiquity SMM

MAY 23, 2011

First, social media activities more often influence a sale (by helping with awareness and branding objectives, for example) than lead directly to one in the B2B world. While these other connections will never buy from you directly, they can certainly influence the marketing and direct business your way. Tactics (Primary).

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Advertising is product- or service-focused: buy our product or service because it does A, B and C.

Metrics 176

Metrics Social Media Adwords ROI 176

Webbiquity SMM

APRIL 11, 2011

The better tools not only show who’s talking about your company and where, but also display sentiment analysis, trends over time, competitive share-of-voice, measures of influence, engagement and more. Advertising is product- or service-focused: buy our product or service because it does A, B and C.

Metrics 167

Metrics Social Media Adwords ROI 167

Webbiquity SMM

NOVEMBER 12, 2012

One element that none of the above concepts address, but is addressed in WPO, is that third-party content (from customers, journalists, bloggers or other influencers) has value in influencing the buyer’s decision-making process, even when it doesn’t lead directly to a lead or sale.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

DECEMBER 21, 2010

But for those marketers willing to produce and promote their own content (building credibility) and valuable content produced by others (expanding their influence network), social media pays off. People want to buy from companies that are smart, helpful and responsive. Develop relationships with influencers.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

SEPTEMBER 9, 2013

So if your prospective buyers are relying less on search but more on social media, or established industry news sources, or on expert “influencers,” or even on advertising, WPO is about making sure your brand is visible in all of those places. • WPO is about helping, not manipulating. How to Get Your Traffic Back.

Directory 196

Directory SEO B2B Real Estate 196

Webbiquity SMM

MAY 24, 2010

The primary budget effect of social media marketing is to shift costs from media buying to labor. Social media is about building relationships and influence. But social media marketing is fundamentally about participating in and influencing the direction of conversations about your industry and brand.

Social Media 220

Social Media Marketing Cost Guidelines 220

Webbiquity SMM

JULY 23, 2013

As the search engines make social signals an increasingly important element in rankings, the links that you create—and that your customers, followers and industry influencers share on your behalf—take on greater importance for SEO. Buying links is not only no longer an effective strategy, it is highly likely to get your site penalized.

Directory 194

Directory Types SEO Engineering 194

Webbiquity SMM

FEBRUARY 11, 2016

Showing your site’s security certificate in key areas of your site is a great idea as well, since new customers tend to need proof that will quell their fears before they buy. Social listening allows you to address negative sentiments immediately, especially if it involves key influencer and effectively stop a possible crisis in its tracks.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Webbiquity SMM

AUGUST 23, 2010

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Webbiquity SMM

JUNE 20, 2011

But in general, measuring the ROI of social media with any precision is problematic because social media far more often influences a sale than leads directly to one. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

FEBRUARY 2, 2015

Showing the consumer you care about their well-being, regardless of whether they buy your product, is critical to developing a loyal fan base. This means brands shouldn’t only broadcast their own posts, products, and company-specific information. Not using visuals to drive engagement. The power of visual content cannot be overstated.

Social Media 100

Social Media Marketing Hashtag URL 100

Webbiquity SMM

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links!

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

MAY 10, 2011

It can influence your prospects to buy from you, but doesn’t normally lead straight to a purchase. It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

JANUARY 3, 2012

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Prospects often don’t surface until much later in the buying process than they did just a few years ago. Addressing Changes in the B2B Buying Cycle.

B2B 190

B2B Strategy Marketing Buy 190

Webbiquity SMM

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Other popular uses include building relationships with industry influencers (50%), finding job opportunities (38%) and increasing brand recognition in the marketplace (37%). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

FEBRUARY 21, 2012

Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. Build a network of influencers. There are several ways to find the key influencers in any industry. Develop relationships with those influencers.

B2B 190

B2B Social Media Alltop Marketing 190

Webbiquity SMM

DECEMBER 9, 2014

Although Reddit is dwarfed by the likes of Facebook and Twitter, its influence on the internet is huge, and its potential for marketers as a way to reach customers is incredible. Reddit is the 30 th busiest website in the world, attracting a whopping 56 billion pageviews and helping to popularise millions of pieces of content each year.

Reddit 188

Reddit Marketing Curation How To 188

Webbiquity SMM

JANUARY 9, 2012

Dave offers “25 ideas for ways you can get value out of Twitter, with a mix of business and personal focus,” such as meeting new people, staying on top of the news, influencing the influencers, and re-purposing content. of online adults creating 80% of the influence from impressions.

Tools 201

Tools Twitter Tips B2B 201

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. “48% of consumers are led to make a purchase through a combination of search and social media influences.”

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

FEBRUARY 10, 2015

Yet 93% of shoppers’ buying decisions are influenced by social media- because 90% trust peer recommendations. For online merchants, the average order value influenced by social media last year was $143.46. B2B purchasing decisions in general are taking longer and involving more people on the buying team.

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • Buy his new book ! As technology and buying processes change, SEO evolves. 92% of b2b buying cycles start with search. Don’t be boring!

B2B 164

B2B Sentiment SEO Klout 164

Webbiquity SMM

DECEMBER 30, 2014

Drew Williams presents the concept of the “engagement ladder,” which helps map marketing content to all phases of the buying decision process, from solution education (such as analyst reports or industry studies) through vendor education and vendor consideration to decision support (e.g., by HubSpot. by HubSpot.

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

MARCH 26, 2012

” WPO is about increasing the number of those intersection points and having as many of them as possible within the marketer’s influence, if not actual control. Some of those intersection points are within the marketer’s control — and some aren’t.” Likelihood to Click by The Daily Numbers.

Tips 183

Tips Reputation SEO B2B 183

Webbiquity SMM

MARCH 15, 2016

45% have reached out to a blogger to inquire about a product when considering a purchase, and 84% buy products based on the content they find on blogs. Image credit: Association of National Advertisers. Another apparent contradiction is much more fundamental: does marketing have value? Stratabeat ). Stratabeat ). MarketingProfs ).

Survey 100

Survey Marketing B2B Statistics 100

Webbiquity SMM

JANUARY 19, 2011

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Sally Falkow reports research on new influences in the B2B buying process (e.g.,

Tips 179

Tips Press Release Reputation B2B 179

Webbiquity SMM

AUGUST 28, 2012

Five Types of Social Media Influencers by Intelegia. Raymond Morin presents both Klout’s 12-type matrix of social influencer types as well as Lisa Barone’s simpler model of five types, including the networker (“one who has the biggest contact list and found on all platforms. ” What exactly is a social graph?

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior? Younger buyers rely more heavily than their older counterparts on social media as key influence in SMB purchasing decisions–but not by all that much.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

MAY 23, 2017

Their #TheNextFrontier series on YouTube< delves into aspects of the human brain, while campaigns like #Instawalk allowed influencers and fans to visit GE facilities and share their experiences on Instagram. Simplify your messaging: Video marketing. Including a video on your landing page can increase conversion rates by 80%.

B2B 198

B2B Strategy Marketing Microsoft 198