Waxing UnLyrical

AUGUST 10, 2016

For food and beverage companies, people will likely want to see what they’re consuming before they buy. Candid photos from your community or brand influencers resonate more with consumers than glossy, photoshopped ads because they feel real. Did you know 44% of customers research a product online before they purchase in-store?

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Waxing UnLyrical

MAY 4, 2011

I wrote a post about the potential of Twitter to buy TweetDeck just two weeks ago. (To I don’t buy the doom and gloom declaring the end of TweetDeck. To be fair, that first posted on my employer’s blog.). In any case, a “what if&# scenario has become a reality with an offer ranging between $40 and $50 million.

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Waxing UnLyrical

NOVEMBER 4, 2015

They call these, ‘I want to know/go/do/buy’ moments. And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. One thing he said that stood out for me is that PR pros don’t buy stock headlines, why do we use so many stock photos?

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Waxing UnLyrical

JULY 15, 2011

If you’re embarking on a marketing campaign that includes spreading awareness (and which marketing campaign doesn’t), you might want to take a page out of Arena Stage ‘s playbook and look for “initiators&# instead of “influencers.&#. If you don’t like it, don’t say anything!

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Waxing UnLyrical

OCTOBER 24, 2016

In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business. I work at a large nonprofit and part of the challenge is getting everyone to understand what I do and to get buy-in from them. Why do you care about Social PR? I am obsessed with storytelling. My power is mastery of tools!

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Delicious Banking Sports Education 100

Waxing UnLyrical

AUGUST 29, 2019

Influencer marketing has really blown up over the last few years, but it’s far from a new concept. What’s different about contemporary marketing, though, is that influencers are not major sports stars or movie stars. Their defining characteristic is that influencers’ audiences enjoy engaging with them and see them as highly relatable.

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Waxing UnLyrical

JUNE 26, 2011

Why: Jen is an avid supporter of #measurePR , and her take on Klout and influence is, as always, thought-provoking. Why: I don’t read a lot of “how to&# books, but Brian’s post convinced me to buy this one. Why: Dave sums it up: “Have humility, or your hubris will have you.&#. Being human , by Olivier Blanchard.

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Klout Flickr Influencer Buy 114

Waxing UnLyrical

DECEMBER 4, 2010

Second: if Keys et al wield the kind of online influence they apparently think they do, why on earth didn’t the campaign become an overnight phenomenon? Buying whose life back, exactly? Which brings me back to what this is all about, and what public relations, in its truest sense, tries to do: influence.

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Class Campaign Klout Influencer 233

Waxing UnLyrical

APRIL 30, 2011

If you buy one copy of his book, Built to Sell , today , then he’ll give you a goodie basket worth around $65 (the book costs $16) that includes: a 1-year subscription to Inc. Now that’s influence.). But if you’re going to take John up on his offer, you have to go buy the book today.

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Sample Samples Report Retail 150

Waxing UnLyrical

APRIL 3, 2013

Get back into shape or buy more Spanx. Geoff Livingston has done a great job of summarizing all the videos here , so you can watch them all from there. And mine is below. Notes to self: Do not place hands on tummy as if five months pregnant when not. For heaven’s sake, woman. Actually, do both. Consider bringing the red highlights back.

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Vocus Film Consultant LinkedIn 212

Waxing UnLyrical

JANUARY 25, 2012

So if you want to take, say, photos/videos while using your 3-in-1 lens, or iFlash, and still need the steadying influence of a tripod, you’re SOL. It won’t work on your iPhone unless you buy the… 6. This is where the Glif iPhone stand and tripod mount (I bought mine on Photojojo) comes in. Trust me on this one.

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Waxing UnLyrical

FEBRUARY 27, 2011

We’ve talked a lot about influence this week. Who’s an influencer, what makes an influencer, yadda yadda yadda. So without further ado, here are seven posts I think you should read if you’re trying to figure out this whole influence thing along with the rest of us. But mostly Klout. by Sean Williams.

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Influencer Klout Flickr Buy 134

Waxing UnLyrical

MAY 31, 2018

Here’s an example: supermarket chain A&P had to pay $102,000 in fines for failing to advertise the “no purchase necessary” method of entry for their giveaway as prominently as they’d advertised how people could enter by buying merchandise. These are “pay to play” arrangements: buy a ticket, you’re eligible to win.

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Waxing UnLyrical

OCTOBER 28, 2011

Then, at 6:31 pm that evening, here’s where bacon and Kim Kardashian stood, as far as my alleged influence goes: I took these screenshots because I was enjoying the game, and I thought I might be able to use them later. He also made it clear that he doesn’t buy into this, and that we are living in a “very, very weird world.”

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Waxing UnLyrical

JANUARY 7, 2011

Im not doing anything with/for this guy again, unless he buys me my own private island. :) Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" On Influence In Public Relations And Social Media | Waxing UnLyrical says: January 11, 2011 at 7:16 am [.] Mark as read Approve comment LOL. Thanks, Sanjiva.

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Waxing UnLyrical

DECEMBER 13, 2013

I waxed lyrical about Lee’s book last year, and it is really one of the best business books you can buy, either for yourself or as a gift (or both!). on influence and engagement, it’s a calendar too! So here are the 12 days of Waxing UnLyrical, which would make great gifts for PR pros (and others too!): How cool is that?!

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Conference Price Hotels Newsletter 276

Waxing UnLyrical

APRIL 2, 2016

Whether you work in influencer marketing, or media relations, or corporate communications, or are really hands-on with social media… content is what you dream up, produce, disseminate, and use to educate, cultivate, and motivate your audiences into action. corporate sponsors, attracted by the influencers participating as Champions.

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