Remove influence

SocialFish

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Community, Social Media and Risk Perceptions

SocialFish

Slovic pioneered the concept of affect heuristic – a theory that a person’s “affect” (feelings, emotions) influences decision-making. The reverse is also true where a negative affect influences a decision in a similar way. A person may show a bias based upon an affect. Same house but with a different affect on people viewing it.

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Link Love Monthly: Best of November 2010 [experimental]

SocialFish

The Problem with Influence (Danny Brown). Why You Should Care About People That Visit Your Site But Will Never Buy Anything (Flowtown Blog). It’s not intended to be something where you are expected to read every post! Unless you love this stuff like I do, in which case go for it… The Art of Social. Outspoken Media).

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Top Five Takeaways from Open Community

SocialFish

Here are Lindy’s top five takeaways from Open Community ( buy your copy today !). That might work with your most engaged champions, but the whole point of open community is to take a more holistic view of the people who influence and are influenced by your organization. Number 5: Fail smart and forget perfect.

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Seven truths about online influence

SocialFish

With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. Influence has to do with relationships between people – both online and offline. There’s no such thing as influence without context. Remember this

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Weekend Reading: Words Make Worlds

SocialFish

They entrust you with the responsibility to use their money well, listen to their concerns, represent their interests with integrity and resist the influence from corporate sponsors who may attempt to buy their way into your decision making process. Buy the book. Words Make Worlds – Part 4 – Strategy vs Cultivation.

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