Remove influence

Sherrilynne Starkie

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New report resurrects AVE measurement for influencer campaigns

Sherrilynne Starkie

More often than not, clients didn’t buy it. That’s why I was surprised to see the concept resurrected in a recent report from InfluencerDB , an influencer marketing software company, which uses Earned Media Value (EMV), the cash value of attention a brand gets on social media. So where’s the influence?

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What is Earned Media?

Sherrilynne Starkie

It means reporters and other news professionals are now restored to the position of influencer. Here a wearable tech product review that sure to convince the media outlet’s tech savvy audience of its value and maybe they’ll even buy it. This renaissance speaks to mainstream media’s increased perceived credibility and trustworthiness.

Fashion 409
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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Facebook, Pinterest and Instagram, for example, all have features that allow people to buy directly. Journalists are important influencers, and gaining media coverage brings increased credibility, expanded reach, high awareness and, importantly, backlinks from high domain authority websites.

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Measuring what matters in communications

Sherrilynne Starkie

Buy our products? Getting executive buy in for communications plans. It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. Are we raising awareness? Are we educating the public? Do we want them to vote us?

Policies 231
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Top Five: Do you visit Reddit or Facebook more?

Sherrilynne Starkie

Gen Z teens are young (age 13-17), but they have a lot of influence on societal norms and brand-consumer relationships. They have $44 billion in buying power, and they influence an additional $600 billion in how their households spend money. In fact, 96 per cent of Gen Z parents say their teens influence family spending.

Reddit 133
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Do John Naisbitt’s Megatrend predictions still hold true for 2018?

Sherrilynne Starkie

They expand their ranges of influence by buying competitors and branching into new realms such as the driverless vehicle.) . Centralized hierarchical structures become a thing of the past as flatter decentralised corporations become more nimble to cope with the accelerating pace of change. (He He got this one right.) (A

Hotels 342